Helping Beneficiaries Communicate Collaboration for Communication Evi Panagiotakopoulou Head of the Information and Publicity Unit for the Community Support Framework Managing Authority MINISTRY OF ECONOMY AND FINANCE

The project Granting aid to SMEs The final beneficiaries Active SMEs in commerce and services all over Greece Our aim To provide detailed information to all beneficiaries about the project To reach 10,000 SMEs all over Greece

Key Players CSF Managing AuthorityCSF Managing Authority –Taskforce for SMEs –Information and Publicity Unit BanksBanks –acting as Beneficiaries SMEsSMEs –as Final Beneficiaries

Developing the Information System Managing Authority -collaboration between two unitsManaging Authority -collaboration between two units Co-operation between the Managing Authority and the beneficiaryCo-operation between the Managing Authority and the beneficiary A step by step procedure, including publicity and information issuesA step by step procedure, including publicity and information issues EC 1159/2000 an

The step by step procedure 1.Discussions with the beneficiary to set the basic needs 2.The obligations of the beneficiary regarding information and publicity are included in all the administrative papers (fact sheets) circulating between the MA and the beneficiary 3.Seminars for beneficiary employees responsible for implementing the project Seminars also covered: Presentation of EC 1159/2000 Presentation of EC 1159/2000 The MA guide to information & publicity The MA guide to information & publicity Publicity practices Publicity practices EC1159/2000an.6.4 EC1159/2000an.6.6

The step by step procedure (cont.) 4. Help desk serving the beneficiary providing detailed information providing detailed information emblems to be used emblems to be used guidelines on visual design matters guidelines on visual design matters instructions for commemorative plaques in enterprises instructions for commemorative plaques in enterprises 5.The website providing information for beneficiaries and final providing information for beneficiaries and final beneficiaries, including FAQs

The step by step procedure (cont.) 6. Production ofprinted and electronic material sent to all beneficiaries in order to provide candidate SMEs with as much information as possible: 6. Production of printed and electronic material sent to all beneficiaries in order to provide candidate SMEs with as much information as possible: –Poster 48Χ68, for bank branches all over Greece –Advertising leaflet (8 pages) providing comprehensive project details –Printed and electronic (cds) information guide providing project details (including the application form for inclusion in the program) EC 1159/2000 an. 6.3 EC 1159/2000 an. 6.5

Managing Authority Media Campaign Broadest possible coverage of the target groupBroadest possible coverage of the target group Combined media campaign, almost simultaneouslyCombined media campaign, almost simultaneously 1 TV Spot 43’’ and a cut version 25’’, 1 TV Spot 43’’ and a cut version 25’’, 4 radio spots 4 radio spots 1 basic and 4 theme specific press advertisements (national and local) 1 basic and 4 theme specific press advertisements (national and local) Internet banners Internet banners EC 1159/2000 an

Beneficiary Information Campaign On a national basis, promoting the advantages of the project. Including: –Seminars for SMEs –Press ads –Radio spots –Internet campaign –Promotional material, cds

We ensured: Coordination between managing authority & beneficiary Coordination between managing authority & beneficiary Maximizing reach to final beneficiaries (SMEs) Maximizing reach to final beneficiaries (SMEs) Wide distribution of serving points (approximately 1900 around Greece) Wide distribution of serving points (approximately 1900 around Greece) Investor friendly (one-stop shop) Investor friendly (one-stop shop)

Managing Authority Responsibilities conclusions Coordination Coordination Guidance Guidance Support Support Supervision Supervision Taking the appropriate preventive measures to ensure the effective application of the rules and principles of communication. In media advertising, the MA is chiefly responsible for the application of Regulation 1159/00 and the provisions of the operational programme In media advertising, the MA is chiefly responsible for the application of Regulation 1159/00 and the provisions of the operational programme. Of the Beneficiary

Profiling the beneficiary Profiling the beneficiary Fund Fund Operation Operation Type and nature of action Type and nature of action Stage of implementation Stage of implementation Launch Launch Progress Progress Completion Completion Target Group Target Group Geographical Area Geographical Area conclusions

Working with beneficiaries Providing support on the: 1.Regulatory framework 2.Application of a ΄΄communication mix΄΄ based on the type of the action conclusions

Helping Beneficiaries Communicate Useful Tools A practical Explanatory Guide to communicate CSF To clarify various points of the regulatory framework To provide practical details & good practices

A practical Explanatory Guide to communicate CSF Helping Beneficiaries Communicate Useful Tools

Additional Actions for Helping Beneficiaries Seminars Seminars Defining person in charge, with a skilled and professional background Defining person in charge, with a skilled and professional background Regular meeting of involved bodies Regular meeting of involved bodies Help-desk serving the beneficiaries Help-desk serving the beneficiaries Regular explanatory fact sheets on the role of MA & beneficiaries Regular explanatory fact sheets on the role of MA & beneficiaries Website including FAQs (special section for beneficiaries) Website including FAQs (special section for beneficiaries) Distribution of information material produced by MA (posters, leaflets) Distribution of information material produced by MA (posters, leaflets)

ManagingAuthority ependyseis.gr MAAdvertising MA AdvertisingCampaign FinalBeneficiary(SMEs) BeneficiaryAdvertisingCampaign Beneficiary MA Information Material