The Value Proposition The Green Building Opportunity Robert N. Wise October 2, 2009

Value Proposition Multiple benefits Economic development Asset creation: buildings and communities Return on investment Entrepreneurial energy and marketing District planning Climate change and environmental benefits

Sustainable Development “Sustainable development is that development which meets the needs of the present without compromising the ability of future generations to meet their own needs.” Brundtland Commission: Our Common Future, 1987.

Solar Income Community Basis for Happiness Project RESOURCES ENERGY RESOURCES ENERGY RESOURCES Economy Basis for Prosperity Ecosystem Basis for Life Multiple Benefits and Synergies A Comprehensive Web of Systems Multiplies Economic, Environmental and Social Benefits

Non-Sustainable Building Building Outputs = Externalities Inputs = Resources Unlimited Resources Unlimited Waste $$$ Capital Investment = Value LandMaterialsEnergy Air & Water Quality Fish & Wildlife Habitat Human Labor Habitat Disruption Solid Waste Waste Heat & Gases Human Health Impacts Waste WaterPersistent Chemicals

Master Planned Communities Utilize Existing Infrastructure/Disturbed Areas Ecological Restoration Alternative Transportation Utilize Native Plants Soil Protection and Pervious Surfaces Building Economy/ Transport Air Quality Water Quality Site/ Ecological System Reduce, Reuse, Recycle Renewable Materials Renewable Power Source Energy Conservation Heat Recovery Construction Waste Management Capital Investment Multi-modal transport Green Technologies Multiple Benefit Analysis Life Cycle Analysis Local Suppliers/ Import Substitution Traded Sector Strategies Education and Training Water Conservation Water Recovery & Reuse Rainwater Harvesting Stormwater Management Erosion Control Reduce Use of Poisons Pollution Reduction Options Natural Ventilation Low VOC Materials Construction Site Mgnt. Air Monitoring Cyclical Systems Thinking Multiple Benefits Human & Community Health Walkable Community Human Productivity Human Health Eliminate Toxic Persistent Chemicals Beauty and Artistic Design Lifelong education Community Focused Places and Spaces Energy/ Materials Multiple Benefits Model Building

Green Building Sample Economic Benefits Energy consumed reduced by 29.4 to 55% Upfront costs of 2% results in life cycle savings of 20% of construction costs Green building continues to grow forecast to be 25% of building market by 2010! Construction costs for green building can decline Human productivity increases – $2-3 per square foot Local economic multipliers are high

Economic Development Opportunities Build on local strengths! Focus on exports, import substitution and capital capture Architecture, landscape architecture, engineering Green building product and construction Value-added wood products, rapid renewables, modular building Urban and regional planning and design Ecological design and ecosystem services Renewable energy and energy efficiency Water use and reuse EcoDistricts

Green Building Rating Systems LEED (multiple) Living Building Challenge Earth Advantage Green Globes and more to come

Key Issues Facing Local Governments Disaster in real estate market Dueling systems Regulations and incentives Cost/affordability Building performance Community context

Sustainable Development Contact: Robert N. Wise Cogan Owens Cogan, LLC 813 SW Alder Street, Suite 310 Portland, OR