1. Green Green Entrepreneurship and the OSU Low Impact Development Research and Extension Program Dr. Jason R. Vogel, P.E. Biosystems and Agricultural Engineering Riata Faculty Forum February 25, 2011

2. What is entrepreneurship? What is entrepreneurship? … The process of creating value by bringing together a unique combination of resources to exploit an opportunity The pursuit of opportunity without regard to resources controlled

3. What do we mean by green? What do we mean by green?… Green Green can be described by either the process moving toward environmental or ecological stability, often referred to as sustainability or sustainable development the product sometimes called the ‘green production sector’ or the ‘environmental industry’

4. Drivers of environmental change Compliance-based Improving the environment through government regulations and sanctions Market-driven Inducing more ecologically beneficial behavior through various positive incentives Value-driven Bringing change through consumers’ willingness to act on their environmental values

5. Sustainability Sustainability defined… “Meeting the needs of the present generation without compromising the ability of future generations to meet their needs” --Brundtland Report (1987) If OSU will make the commitment, we can be the leaders in sustainability in water, energy, development, and agriculture.

6. OSU Low Impact Development Low Impact Development Comprehensive land planning and engineering design approach with a goal of maintaining and enhancing the pre-development hydrologic regime of urban and developing watersheds. Extension Educational opportunity provided by colleges and universities to people who are not enrolled as regular students Program Goal Provide information and design aids related to low impact development to improve stormwater management in Oklahoma.

7. Low Impact Development Bioretention cells/rain gardens Pervious Pavement Green Roofs Rainfall Harvesting Wetlands

8. Green Entrepreneurship Plans Continue working with students on Green product development Cooperative Extension fact sheet(s) Partner with Oklahoma environmental industries to develop, produce and promote green products and sustainability Green Entrepreneurship Workshop

9. Green Product Development Precast Pervious Paver Blocks Benefits include reduced stormwater runoff and quicker snowmelt Challenges include strength, difficulty of installation, and acceptance.

10. Green Product Development Alternative Green Roof Media Benefits include energy savings, stormwater reduction, glare reduction, and habitat Challenges include weight, finding plants that grow in Oklahoma climates, and acceptance

11. Green Product Development Automated First Flush Diverter Benefits include passive maximization of available, good-quality water and reduction of system maintenance Challenges include variability of water quality and cost

12. Green Product Development Pervious Pavement Clog Detector Benefits include decreased stormwater runoff and more reliable operation of pervious concrete systems Challenges include system design, specifically quantifying the rainfall-infiltration relationship

13. For additional information… On Facebook at “Oklahoma Stormwater and Low Impact Development”