eXtension and Other Outreach for the Poultry Industry Pat Curtis Auburn University Food Systems Institute

Who is your audience? There are more pronounced differences between generations than ever before Being aware of generational differences can help you anticipate miscommunications and tailor your message for maximum effect

Who is your audience?

Communication Preferences How do you create educational materials to appeal to a variety of audiences? How should you deliver your educational materials?

Preferred Communication Traditionalists – Printed materials, Boomers – , Facebook, internet Generation X – Texting, , Facebook, Twitter – Most challenging group to reach – All about saving time Millennials – Social networks, short-to-the- point videos – Want s only for work or school – Reserve texts and calls for personal communication Gen C – Hyperconnectivity – Internet, mobile phones, texting, and social networking – Willingness to erase the distinction between online and offline lives

Technologies to Watch NMC Horizon Report – Within the next 12 months Massively open online courses (MOOC) Tablet computing (iPads, etc.) – 2-3 years out Gaming and gamification Learning analytics (big data set analysis) – 4-5 years out 3D printing Wearable technology – m/watch?v=9c6W4CCU 9M4 m/watch?v=9c6W4CCU 9M4 – m/watch?v=7UyzBQlkC Cs m/watch?v=7UyzBQlkC Cs Horizon Report – rizon-project rizon-project

Outreach Options

eXtension Space where university content providers can gather and produce new educational and information resources on wide-ranging topics Primary audience is the general public It is a good place to provide reliable information based on sound science to address many misperceptions

eXtension Contributions from this research project have been contributed under the food safety community of practice Researchers will also be a resource for “Ask the Expert” questions

Other Outreach Options Teaching Tools – Virtual Chicken (2006) Reproductive tract of hen—egg formation – Eagle Island (2008) Virtual integrated poultry facility – Eagle Island 2 (2013) Virtual feed mill