Systems and methods for improving business visibility on internet search engine results pages Patent Number - US A1 Resource - US, 2013 Teacher- Daphne Yuan Presenter – Wayne Yang

Agenda  Background Info  Ten principles of Systems and methods for improving business visibility on internet search engine results pages  System model  Conclusion 1

Background Info  As more and more consumers conduct business, shop, search for specific businesses, and search for specific goods and services on the Internet, it is becoming even more critical for businesses and their specific products and services to be readily, easily, and more frequently “found” on the Internet.  we distinguish between three general manifestations of customer engagement: WOM, customer cocreation, and complaining behavior; all of which affecting the brand or firm in ways other than purchase. 2

Ten principles of Systems and methods for improving business visibility on internet search engine results pages - (1/10)  A system for increasing visibility of a businesses in Internet search engine results, comprising:  1.a website module accessible by a client through a user interface, the website module configured to allow the client to create an Engagement Website;  2. an module accessible by the client through the user interface, the module configured to create and send an electronic communication to 3

Ten principles of Systems and methods for improving business visibility on internet search engine results pages - (1/10)  3. a customer or prospective customer of the client, the electronic communication being published on the Engagement Website;  4.A database configured to store the electronic communication. 4

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (2/10)  The system of claim (1/10), wherein the Engagement Website has a domain name different from a main website of the client.  Ex: Ctaipei.com vs. EgagementTaipei.com 5

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (3/10)  The system of claim (1/10), wherein the module is configured to insert a hyperlink to the Engagement Website into the electronic communication.  Ex: in the – if you have any question please post in EngagementTaipei.com/Forum. 6

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (4/10)  further comprising a social media module accessible by the client through the user interface, the social media module configured to create and publish social media content to social media website of the client.  Ex: post on facebook (share the review…) 7

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (5/10)  The system of claim (4/10), wherein the social media module is configured to monitor social media websites for comments about the client and provides suggestions to the client for responses to the comments.  Ex: Have mechanism to respond the customer 8

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (6/10)  A method for increasing visibility of a businesses in Internet search engine results, comprising:  1. creating, by an module of a processor, an electronic communication from a client to a customer or prospective customer of the client;  2.sending, by the module, the electronic communication to the customer or prospective customer of the client; 9

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (6/10)  3.publishing, by the module, the electronic communication on an Engagement Website of the client;  4.caching the electronic communication published on the Engagement Website to allow Internet search engines to index the electronic communication. 10

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (7/10)  The method of claim (6/10), further comprising creating, by a website module of the processor, the Engagement Website, the Engagement Website having a domain name different from a main website of the client.  Ex: to create a Ctaipei.com vs. EgagementTaipei.com 11

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (8/10)  The method of claim (6/10), wherein the creating step includes inserting a hyperlink to the Engagement Website into the electronic communication.  Ex: in the – if you have any question please post in EngagementTaipei.com/Forum. 12

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (9/10)  The method of claim (6/10), further comprising creating, by a social media module of the processor, social media for the client; and publishing, by the social media module, the social media content on a social media website of the client. 13

Ten principles of Systems and methods for improving business visibility on internet search engine results pages – (10/10)  The method of claim (9/10), further comprising monitoring, by the social media module, social media websites for comments about the client; and providing, by the social media module, suggestions to the client for responses to the comments. 14

System model - Multi-client flow diagram of the system and method 15

System model - First embodiment of a single client flow diagram of the system and method 16

System model - Second embodiment of a single client flow diagram of the system and method 17

Conclusion  A simple framework to build up the engagement site  Guidelines to follow that how to using the module to engage the customer  Interesting pattern but need further discussion and implementation(need to find a channel for e- communication that will work) 18

Q&A 19

AeSL, Ambient e-Service Lab Pleasevisitourwebsite: w Research Topics: SOA & SSME (service science) 64, Sec. 2,Zhi-nan Rd., Wenshan, Taipei 116, Taiwan, Republic of China,Commerce Building 5F