1 International Tourism Japan and North-East Asia Hideki FURUYA TOYO University, Department of Tourism

2 International Airport KANSAI airport (Osaka Pref.)

3 International Airport KANSAI airport (Osaka Pref.)

4 Domestic Airport(OSAKA)

5 Subway(underground) In Toky Metropolitan Area

6 緑の窓口 Speedy service of ticketing

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8 障害者 Shortage of facilities for aged and disabled people

9 新交通２ Betterment of confortability of passengers

10 神戸地震 Serious natural disaster such as earthquake and typhoon

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13 Effects of International Tourism Economic Cultural exchange Land development and preservation Regional development Tab. Inbound tourism expenditure/GDP(2002) Tourism Market Trend-ASIA(WTO) より引用

14 Our Mission is ･･･ Handling of International tourism data Identifying the barriers of international tourism –Soft (information, law, tourism structure ・・・） –Hard infrastructure, etc. Conducting market research –Questionnaire survey for each nations

15 Outbound Tourism in East Asia(1) Compendium of Tourism Statisitics(WTO(World Tourism Organization))

16 Outbound Tourism in East Asia(2) Compendium of Tourism Statisitics(WTO) Tourism Market Trend-ASIA(WTO)

17 International Japanese Departure Data Bank of JAPAN( 日本銀行 ( 実効為替レート )), Japan National Tourist Organization( 国際観光振興機構 (JNTO) 調査 )

18 Airport of Departure by Japanese Travelers 国際観光振興機構 (JNTO) 調査より作成

19 Age Distribution of Japanese Traveler Japan National Tourist Organization( 国際観光振興機構 (JNTO) 調査 )

20 No. of Arrivals in East Asia Compendium of Tourism Statisitics(WTO)

21 Percentage of Arrivals per Region Tourism Market Trend-ASIA(WTO)

22 Percentage of Arrivals per Travel Purpose Tourism Market Trend-ASIA(WTO)

23 No. of Tourists by Nationality ASIA Other Area ASIA Other Area

24 Increasing Ratio of No. of Arrival Tourists by Nationality(2004/2002) ASIA Other Area Pink: More than Twice of increasing ratio for average ratio(14%) Blue: Part of Decrease Tourism Market Trend-ASIA(WTO)

25 Tourism Policies in Japan Integration of tourism divisions MoTransportation →MoLIT –Campaign of Tourism Visit Japan Campaign –To increase of international arrival tourists(5→10miliion(2010)) –Urban redevelopment ( 都市再生ビジョン, 都市美空間の創造 ) –Landscape Law( 景観法） Improvement of visa regulation

26 Concept of Attracting Foreign Tourists Social Factors –Economic Condition, Visa Regulation, Company Activity, ･･･ Personal Factors – Image, Information ･･･

27 Questionnaire survey for Chinese Our Group Research in Last Year Residences of TIANJIN( 天津 ) ， Shenyang( 瀋陽 ) ， Changchun( 長春 ) ， Harbin( ハルビン ) –Travel Activities (times and destination) –Evaluation for Chinese Hotel and Sightseeing Place –Images (MONGOL, JAPAN, RUSSIA, KOREA) –Visit desirable for Abroad –Personal Attributes 1429 samples

28 Outline of Samples Sex Male:53% ， Female:47% Occupation –Students:20.2% ， National Enterprize19.5% ， –Officer14.7% ， Private Company10.8% ， Others34.8% Annual income less than 10,000yuan:97.1%

29 No. of Chinese Overnight Travel -Domestic and International- 73% 60% 60% 66% 65% Participation Ratio of International Travel

30 Percentage of Travel Destination

31 Recognition and Visit Desirable for East Asia country by Chinese

32 Conclusion International tourism –No. of tourist is increasing in East-Asia –Expectation of economic effect –Effecting Factors: Social & Personal Conducting market research –Low recognition of Japan –Few amount of information about Japan Future Issue –How to promote to foreign country? –What kind of information to foreign country?