2013 TAC Workshop on Social Technology Final Report

Recap Objective: Develop Goals, Strategies, & Tactics to advance goals of NEM through use of Social Tech Relevance, Integration, Professional Development and Interaction, Financial Viability, Must Attend, +remote access Over 100 participants from TC/PC leadership and AIAA staff Comprehensive written report with attachments has been generated and submitted to TAC. 2

3 Final Report – Table of Contents Executive Summary Background Past Studies/Initiatives Review of Current AIAA Utilization Overview of Workshop Planning Breakout Session Data Analysis Common Themes Implementation Plan Low-Hanging Fruit Looking Ahead Online Engagement Group

4 Data Analysis – Common Themes Three main themes emerged from analysis of TAC workshop data Social media –Easiest to implement because it is inexpensive and readily available. AIAA is making progress toward Social Media goals Program improvement –AIAA is adding functionality to the new 2014 Forum websites which will allow for easier integration of goals Remote access –Currently ad hoc. Strategy under development.

5 Social Media Theme Select NEM TierSelect Event PhaseGoalStrategyTacticsSelect Timeframe DisciplinePre-Event Increase social media awarenessOffer a social media training YouTube video; pre-event s; have a Social Media Session Chair; integrate FourSquare check-insNear Term (1-2 yrs) DisciplineDuring Event Increase social media activity Encourage speakers, exhibitors, and other keynote attendees to participate Advertise highlights from exposition hall (giveaways, presentations); advertise "best papers"; plenary hashtag to encourage Q&A or feedback; last-minute cancellations; contests/incentivesNear Term (1-2 yrs)

Program Improvement Theme 6 Select NEM TierSelect Event PhaseGoalStrategyTacticsSelect Timeframe PlenaryDuring Event More objective and thorough selection of "best papers" Enable breadth of input into "best of session" and "best of track" paper/presentation voting Text-in voting? Polling websites? Clickers? Allow attendees to view active pollNear Term (1-2 yrs) DisciplinePre-Event Provide a more meaningful conference Gain feedback from attendees/members Create a discussion board on the AIAA website for members to voice what they want to get out of the sessions; Virtual Exhibit HallNear Term (1-2 yrs) DisciplineDuring Event Provide a more meaningful conference Gain feedback from attendees/members Crowdsourcing; reach audience on hot-topic issue of relevance to the aero-industry; more hands- on learning (eg Design, Build, Fly competition)Near Term (1-2 yrs) DisciplinePost-Event Provide a more meaningful conference Gain feedback from attendees/members Post event summaries ed to attendees; Archive event website; Create a discussion board on the AIAA website for further discussions; YouTube highlight reel and announce theme for next yearNear Term (1-2 yrs)

Remote Access Theme 7 Select NEM TierSelect Event PhaseGoalStrategyTacticsSelect Timeframe PlenaryDuring EventIncrease participation Offer remote access for members who are not able to attend YouTube sessions; Stream presentations from Expo Hall; Virtual courses; Allow presenters to use Skype; Record all paper presentations; Allow online questions during session for livestream viewers to participate; Livestream/Facetime/Skyp e TC meetings Near Term (1-2 yrs)

8 Low-Hanging Fruit – Test-bed opportunities 2013 ADS Twitter account, #aiaadaytona, how-to Twitter bulk , preconference buzz, impromptu remote access via telecon for day long seminar, need for Social Media chair 2013 JPC/IECEC Exec committee includes a Social Media chair, TC members to actively promote activities via social media, preconference buzz, #aiaaPropEnergy, Twitter live feed display, Live steaming of plenary speeches, video highlight reel. Need for remote access. AVIATION 2013 & SPACE 2013 In planning

9 Looking Ahead 2014 Forums AIAA staff evaluating overarching technology requirements for future forums to enable use of new tools to increase engagement and collaboration Recommendations from TAC workshop report and test-bed activities will be used in decision making Remote access recommendation considered critical given current government travel restrictions and industry cost cutting. –Multiple options are being explored. –A business plan and strategy will be developed and implemented in near term

10 Many Thanks to Workshop Team Members Stephen Rizzi – Co-Chair, Workshop Organizing Team Ben Tutt – Co-Chair, Workshop Organizing Team Lauren Appleton – Marketing Coordinator, AIAA Craig Day – Director, Product Development, AIAA Jon DiPietro – Consultant, Domesticating IT Sharon Grace – Managing Director, Marketing & Communications, AIAA Betty Guillie – TAC Staff Liaison, AIAA Priya Jaswal – YP Committee Greg Johnston – YP Committee, TAC Co-Liaison Zachary Krevor – YP Committee Peter Montgomery – Chair, NIS Ryan Rudy – YP Committee Jessica Sun – YP Committee

11