Enabling New RFID Communication Opportunities with EPC Network Services Tony Rutkowski Vice President VeriSign Communication Services tel: RFID and Telecommunication Services Sophia Antipolis, France 25 May 2004 DATA BASE forum

2 Outline What are the RFID communication opportunities for telecommunication providers? What are EPC network services? Why are they important? What is VeriSign providing? How do the services work? Emerging developments and opportunities

3 New RFID Communication Opportunities Object Information Object Applications RFID enabled Object Data Internet EPC Network Services

4 Value proposition for communication service providers Telecommunication provider external customer services Internet services Security services Applications Telecommunication provider internal enterprise management Supply chains Inventories Fraud management Assistance to law enforcement Infrastructure enabling services EPC Network Services

5 What is the EPC Network? Infrastructure that leverages the Internet for management and application of RFID product data Will drive new generation of supply chain management applications enabled through sharing of serialized, item-level product information The EPC Network is how trading partners will utilize RFID-driven product data to Find, Connect and Transact Securely in the evolving supply chain So what? Delivers full supply chain visibility enabling Track & Trace of products Improves effectiveness and efficiency of supply chain New applications such as: + Product Recall + Counterfeit Reduction + Diversion + Reconciliation of Shipping & Receiving

6 EPC Network Services - central to bridging technology and applications EPC Services Value Chain Hardware Middleware/ Device Mgmt EPC Network Services Data & Information Management Strategy/ Consulting Business Applications Enterprise Application Integration Business Process Integration Solution Framework Network Setup and Physics Tags Readers Label Printers Event Monitoring Data filtering Device Health Policy Management Directory Services Discovery Services Authorization/ Authentication Framework Product Catalog and Attribute Management Data Synchronization ETL Services Legacy Application Integration Supply Chain Execution ERP Warehouse Management Store Management Distribution Management System Integration and Solution Delivery

7 Internet - EPC network parallels DNS Authoritative system that routes requests for Web sites and ONS Authoritative record of manufacturers that routes requests for product information Web Sites Resource that contains information on a particular topic EPC Information Services Resource for specific information about a product, e.g. date of expiration Search Engines A tool for finding Web sites on the network EPC Discovery Services A tool for finding EPC Information Services on the network Internet EPC Network Security Services Provide trusted access control and information sharing EPC Trust Services Provide security and access control for EPC product data

8 VeriSign Selected to Operate Root Directory for Electronic Product Code (EPC) Network Highly Scalable, Secure and Global Network Directory Service will enhance the application of RFID in the Supply Chain MOUNTAIN VIEW, CA, January 12, VeriSign, Inc. (Nasdaq: VRSN), the leading provider of critical infrastructure services for the Internet and telecommunications networks, announced today it has been selected by EPCglobal to operate the authoritative directory for the EPC Network. The EPC Network is a system that leverages the existing Internet infrastructure to create a low-cost, standards-based set of services for trading partners to use RFID to discover and share product information throughout the supply chain. Electronic Product Codes (EPC) are unique numbers that can be assigned to identify individual items in the supply chain. These numbers are embedded in tiny Radio Frequency Identification (RFID) tags, which transmit the EPC to nearby antennas without requiring traditional line-of-sight scanning, making it easier to track products as they move through the supply chain. Through use of the EPC network, businesses can become more efficient and productive in logistics, inventory management and product placement. Support for Transformational Infrastructure

9 Ultra robust infrastructure ONS built atop robust, proven infrastructure Enables Internet Users to reach Web sites and send billion times a day Global constellation of 13 data centersfast, redundant secure and scalable up to 100 Billion queries per day Protocol flexibility to handle multiple applications

10 Critical EPC Network Service Offerings Authoritative listing of manufacturers participating in EPC Network. Managed service for Local ONS, the authoritative listing of products for a given manufacturer. Hosted data repository that contains serialized product information for individual trading partners. Provides track and trace services that enable discovery of multiple EPC Information Services across the supply chain that have serialized product information. Provides authentication and authorization services for trading partner networks. Suite of trusted 3rd party directory services that enables secure, real-time discovery and sharing of product data Root ONS Managed ONS EPC Information Services (EPC-IS) EPC Discovery Service EPC Trust Services

11 Introduction to the EPC Network EPC Network RetailerManufacturer 1 1. EPC lifecycle begins when a Manufacturer tags the product

12 1. EPC lifecycle begins when a Manufacturer tags the product EPC Network Introduction to the EPC Network Manufacturer Retailer comonsepc EPC comverisignvndsds Domain Name Top level2 nd level3 rd level4 th level Syntax Manufacturer ID identifies supplier as Gillette Object (product) Class identifies as Mach 3 razor (12 pk) Electronic Product Code urn:epc:sgtin: Identification on Bar Codes Identification for Serialized Information

13 2. Manufacturer records product information (e.g., manufacture date, expiration date, location) into EPC Information Service 3. EPC Information Service registers EPC knowledge with EPC Discovery Service Introduction to the EPC Network 1. EPC lifecycle begins when a Manufacturer tags the product EPC Network RetailerManufacturer

14 Introduction to the EPC Network EPC Network 5. Retailer records receipt of product into EPC-IS 6. Retailers EPC-IS then registers product knowledge with EPC Discovery Service Manufacturer sends product to Retailer RetailerManufacturer

15 EPC Network RetailerManufacturer 87 Introduction to the EPC Network 8. Manufacturers Local ONS is queried for location of EPC-IS 7. If Retailer requires product information, Root ONS is queried for location of Manufacturers Local ONS Retailer Application

16 Introduction to the EPC Network EPC Network RetailerManufacturer 9 Retailer Application 9. Retailer queries Manufacturer EPC-IS for desired product information (e.g., manufacture date, expiration date, etc.) <10 milliseconds Total Transaction Time:

17 Introduction to the EPC Network EPC Network RetailerManufacturer Retailer Application EPC Trust Services offer the ability to accurately authenticate the identities of supply chain members before they get on the EPC Network Identify partners Enforce data access policies Encrypt product data

18 Emerging developments and opportunities RFIDs and the EPC Network will have a transformational impact on communication services business RFIDs and the EPC network are at a stage similar to the Internet circa 1993/ Directory and Security services needed for network to reach its potential + Once the infrastructure in place, network usage climbs dramatically over years 2004/2005 focus: + Launch suite of directory and security services for the EPC Network + Seed the market for growth

19 References EPCglobal, V1.0 Specifications, About the EPCglobal Network, VeriSign EPC Network Services,