ABARE Outlook Conference 2010 March 2, Canberra

Source - AWBC Australian Wine Export Performance – 1996 to 2009

Aust wine exports - USA / UK to 2009 Value decline $AU 565m in 5yrs Source - AWBC

Significant Industry Challenges

Top 10 Export Growth Markets – 2005 to of 10 fastest growing markets are in Asia MarketValue (2005)Value (2009)% growth CHINA, PR$13,500,519$129,985, % VIETNAM$1,761,317$3,513, % HONG KONG$23,123,598$44,514, % FINLAND$10,679,623$18,240, % UNITED ARAB EMIRATES$6,571,210$10,349, % PAPUA NEW GUINEA$1,583,036$2,378, % PHILIPPINES$2,652,045$3,856, % THAILAND$7,546,640$10,536, % KOREA, R$6,908,722$9,169, % POLAND$2,253,938$2,939, % Top 10 Total (AUD)$77,740,836$237,686, % Source - AWBC

0.5L 20.0L 0.005L 0.4L ,000 1,200 1,400 China Pop. 1.34bn India Pop 1.1bn UK Pop. 61m Ch / Ind Million Litres 0.50L 0.4L 0.005L 20L Combined average consumption China, India = 0.25L Emerging Market Opportunity – example 2009 Pop’n / market sizeConsumption / capita Increase effect?

“Where to Next?”: ● Big opportunity but significant challenges also ● Don’t turn your back on traditional markets ● Industry action and cooperation

ABARE Outlook Conference 2010 March 2, 2010