COMPANY ANALYSIS STUDENT’S NAME.

Slides:

Advertisements

Similar presentations

International Business 9e

Advertisements

Market Analysis and Strategy

Business Strategy.

On Target Group Coaching

The Study of Business, Government, and Society

3.05 Employee Marketing-information to develop a marketing plan

ExxonMobil DYLAN TAYLOR JENNY BROUSSARD GRANT MOFFETT SCOTT BEDNORZ.

Marketing and Consumer Behavior

12-1. Business in a Changing World McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved. Chapter 12 Customer-Driven.

Principles of Marketing Lecture-40. Summary of Lecture-39.

Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.

Chapter 7 Strategic Management.

Developing marketing strategies and plans

Market Analysis and Strategy MKT 750 Dr. West. Agenda Marketing Analysis & Strategic Planning – Essential Elements (5Cs, STP, 4Ps) – Situation Analysis.

Developing and Enacting Strategic Marketing Plans

A Framework for Marketing Management

Unit 3 Basic Marketing Concepts

Chapter 13 Distribution Channels

CHAPTER 23 Consumer Finance Operations. Chapter Objectives n Identify the main sources and uses of finance company funds n Describe the risk exposure.

Objectives Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and.

Marketing Channels and Supply Chain Management

Corporate Management. Requirements Candidates need to display a knowledge of the language of corporate or strategic management and have an understanding.

Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology.

PRODUCTS Existing New Existing MARKETS New

Jiazi Cui Ying Jiang Presented: April 24, Agenda  Company Overview  Relevant Macroeconomic Trends  Industry Structure Analysis  Financial Analysis.

Strategic Planning: Making Choices in a Dynamic Environment

Introduction to Management

Learning Goals Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact.

Strategic Cost Management

Marketing Strategy and the Marketing Plan

Essentials of Health Care Marketing 2nd Ed. Eric Berkowitz

5.1 Understand the process and value of conducting a feasibility analysis for your business Key Terms: Industry Target customers Competitive grid Prototype.

Taking on the world’s toughest energy challenges

Market entry strategies introduction. Potential determinants of the firm´s choice of foreign markets THE COMPANY Degree of internationalization and overseas.

For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Consumer Response.

©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Distribution Channels.

Drew Osika Jack Hainline Dan Glotzbach Greg Bruno December 7, 2010.

Certas Energy is part of DCC Energy which is the leading oil and liquefied petroleum gas (LPG) sales, marketing and distribution business in Europe. Until.

Chapter 10 10/18/ :45 PM1. Supply Chains And The Value Delivery Network Supply chain Downstream Marketing channels or distribution channels, such.

1 MARKETING THOUGHTS ….. 2 WHAT IS MARKETING? 3 MARKETING: Definition: (Adapted from Kotler 2000)

Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Chapter 15 Hospitality.

2 Developing Marketing Strategies and Plans

Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition Copyright © 2009 Pearson Education Canada 7-6 Strategic.

Part Three: Management Strategy and Decision Making Chapter 7: Strategic Management Chapter 8: Managing the Planning Process Chapter 9: Decision Making.

Outline Case study: food and beverage Industry background

1 of 12 Defining the Organization’s Business, Mission, and Goals Business Definition (Who are we?)  scope of the organization’s operations  customers.

Chapter 2: Analyzing the Current Situation The Marketing Plan Handbook Fourth Edition Marian Burk Wood 2-1.

 The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they related.

Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

Harrison Laizure Economics Mr. Frazier Waste Management Harrison Laizure Economics Mr. Frazier.

Developing Marketing Strategies and Plans Marketing Management, 13 th ed 2.

©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 13 Distribution.

Business Strategy. Corporate Culture The beliefs and values shared by people who work in an organisation The beliefs and values shared by people who.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

2 Developing Marketing Strategies and Plans 1. Chapter Questions  How does marketing affect customer value?  How is strategic planning carried out at.

A Framework for Marketing Management International Edition 2 Developing Marketing Strategies and Plans 1.

Ass. Prof. Dr. Özgür KÖKALAN İstanbul Sabahattin Zaim University.

GB530 Valda Dedrick Unit 5: Delivering Value Kaplan University Instructor Michael Mulnix January 21, 2014.

Principles of Marketing Lecture-9. Summary of Lecture-8.

2.1 CUSTOMER-BASED BRAND EQUITY CUSTOMER-BASED BRAND EQUITY.

DEMAND FORCASTING. Introduction: Demand forecasting means expectation about the future course of the market demand for a product. Demand forecasting is.

MGT301 Principles of Marketing Lecture-9. Summary of Lecture-8.

 Sit face to face in two equal parts in class groups  Get any unused papers you can find and store  On my count hit the opponent  Continue till I.

STRATEGY ANALYSIS. S W O T Strengths – identifying existing organisational strengths Weaknesses – identifying existing organisational weaknesses Opportunities.

Michael Walker.  Exploration and Exploitation  Extraction and Production  Transport  Refining and Distillation  Marketing and Selling.

CHAPTER TWO IDENTIFYING COMPETITIVE ADVANTAGES

Part 1 Marketing Strategy and Customer Relationships

Developing Marketing Strategies and Plans

Developing Marketing Strategies and Plans

Michael Porter Competitive Strategy

Presentation transcript:

COMPANY ANALYSIS STUDENT’S NAME

OVERVIEW AND HISTORY Name of organization: ExxonMobil Merger of two companies, Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New York. Subsidiaries Major: Imperial Oil Ltd and SeaRiver Maritime Others: Esso, Esso Australia, XTO Energy, Aera Energy, Superior Oil Co., Vacuum Oil Co., and Mobil Producing Nigeria.

OVERVIEW AND HISTORY Historical Perspective Established in 1999 after reunion of Exxon and Mobil after signing a contract worth $73.7 billion. Standard Oil of New Jersey and Standard Oil of New York had initially been separated by the government(Denny Thomas, 19 November, 2013).

OVERVIEW AND HISTORY Scope of business and current products The company is in the Oil and gas industry. Its major products are Fuels, Lubricants and Chemicals. Scope of market distribution The company is global because it is found in 40 countries in 5 continents(Paul & Phillip, 2010).

CURRENT LEADERSHIP Leadership Style Generally, management applies situational leadership style. There is no standard approach to all problems. Leaders make use of strategies that are relevant to prevailing conditions. The problem in the prevailing situation determines the approach to used by the leaders and managers(Martindale, 2012).

CURRENT LEADERSHIP Charismatic Charismatic leadership dominates in ExxonMobil. Leaders influence employees by using their personality. Through the characters of the leaders, employees are influenced to work hard and reach the goals and objectives of the organization(Christopher, 2005).

CURRENT LEADERSHIP Management/Leadership issues that may affect future of organization Commitment The commitment of leaders and dedication to duty affects future of firm. Strategies and approaches The future of the firs is also affected by the methods and styles of leadership applied today.

SWOT ANALYSIS Strengths Strategic locations (across the globe) Financial stability Weaknesses Dependence on long-term focus Limited variety of products

SWOT ANALYSIS Opportunities Using technology to improve operations Setting up new branches in new areas Threats Competition from alternative sources of energy Hostility in some countries

SWOT ANALYSIS Possible future scenarios Increased competition: This is due to the expected new entrants in the industry. Increase in demand: More consumption is expected; this will lead to more demand. Stiffer government regulations: This will be a strategy of controlling the number of entrants in the industry(Hill, 2001)

TARGET MARKET Primary target market Its directly connected to the manufacturer. The market obtains products from the manufacture without intermediaries. For ExxonMobil, these markets are the dealers in the petroleum industry and include; Shell, Mobil, Esso, and Exxon(Kotler, & Keller, 2012).

TARGET MARKET Secondary target market This market provides additional sales but is relatively smaller as compared to the primary target market. It purchases in small quantities but the concentration index is high. This market is made of the final consumers of the oil and gas products; mainly households and commercial industries.

RECOMMENDATIONS Leadership and management Uniformity in leadership style, will improve efficiency and effectiveness. Products, place, price, and promotion The market should be studied so that rational decisions are made concerning the 4ps of marketing.

REFERENCES Christopher, A. (2005). Max Webber’s Charisma. Journal of Classical Sociology 5(2):189-204 Denny, T. (19 November, 2013). Exxon to sell Hong Kong power operations for $3.4 billion. Reuters Hill, T. (2001). SWOT Analysis: It’s time for a Product Recall. Long Range Planning 35 (1): 50-54 Kotler, P. & Keller, L. (2012). Marketing Management 14th (ed). Upper Saddle River, New Jersey: Pearson Education Limited Martindale, N. (2012). Leadership Styles: How to handle the different personas. Strategic Communication Management 15 (8): 32-35 Paul, W. & Phillip, E. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education Inc.