Dr. Betty Hearn Morrow National Hurricane Conference Austin, TX April 9, 2009

 Development of a Model: Alabama Critical Transportation Needs FEMA, Corps and AEMA Thru Dewberry  Technology and Vulnerable Groups Community & Regional Resilience Initiative Oak Ridge National Laboratories (CARRI)  Risk Behavior and Communication NOAA Coastal Services Center

Dewberry & Davis Betty Hearn Morrow Hugh Gladwin Lauren Hand Robert Goldhammer Chris Zambito

I. Gather demographics of area Examine latest U.S. Census and other population data for relevant categories: o Households without private transportation o Households with individuals with disabilities o Households with elderly o Households below poverty level Put into a GIS-referenced database to see where clusters appear

II. Gather Data Those Most Likely to have CTN Contact Agencies that Serve These Populations Area Alliance on Aging Meals on Wheels program Adult day care Homeless coalition Non-profits working with various health issues  Home health care  Dialysis  Cerebral Palsy  Cancer, etc. Public health programs  Women, Infants and Children (WIC) program  Veteran’s Outpatient Services Power companies with records of power dependent persons Place client addresses into GIS-referenced database

III. Conduct survey targeting those identified regions Set the stage – publicity, etc. Draw sample from targeted regions

Sampling Frame

III. Conduct survey targeting those identified regions Conduct a survey to identify CTN Automated System? Connect CTY RapidCast Etc. Telephone Poll

V. Ground Truth the Results Meet with community groups VOAD Emergency management task forces Representatives from local social service agencies Representatives from health and medical providers Discuss findings and implications

FEMA: “Register with the office of emergency services or the fire department for assistance so needed help can be provided.”

VI. Conduct Registration Campaign Set up central system, including maintenance 211 or 311 Special number in government agency Special number in non-profit Volunteer Mobile Publicize program PSAs Brochures, leaflets. flyers Local newspapers Websites

TECHNOLOGY AND VULNERABLE GROUPS: COMMUNITY & REGIONAL RESILIENCE INITIATIVE OAK RIDGE NATIONAL LABORATORIES John L. Kiefer University of New Orleans Jay Mancini Virginia Tech Betty H. Morrow Florida International University Hugh Gladwin Florida International University Terina A. Stewart Oak Ridge Associated Universities

SURVEY OF AN AT-RISK SAMPLE ON USE OF TECHNOLOGIES - CHARLESTON, SC Description Of The Sample

Technology Access

Technology Access by Income

Computer in Home

Sources of Hurricane Information Most Important Sources: TV 68.4%, radio (15.7%), Internet (6.2%)

Betty Hearn Morrow Florida International University RISK BEHAVIOR AND COMMUNICATION NOAA COASTAL SERVICES CENTER

I. Literature Review Synthesis of existing social science research related to risk perception and communication Improving Coastal Risk Communication: Guidance from the Literature

Risk Communication Model

Social Marketing Start with target audiences most ready for action or change Promote single, simple, doable behaviors Identify and remove barriers Promote benefits over fears Highlight costs of competing behaviors Promote a tangible target Get leaders involved, committed

Best Practices Collect examples of successful social marketing campaigns Don’t Mess With Texas Turn Around, Don’t Drown Click It or Ticket Save the Crabs – Then Eat Them!

Reference: Promoting Access to Resilience-Enhancing Technologies for Disadvantaged Communities and Vulnerable Populations Dr. Betty Hearn Morrow Phone: (305)