Mid Year Business Review 2013 SFS Branches

BRANCH INFORMATION BRANCHSAMUIPATTAYAPHUKET STAFF7118 VEHICLE122 SKU COVER DAY455750

BRANCH CUSTOMER KPI Mix Customer Account% Figure Hotel8959% Restaurant4631% C&I21% Trader139% Total150100% Mix Customer Account% Figure Hotel6145% Restaurant7555% Total295100% Mix Customer Account% Figure Hotel17058% Restaurant11339% C&I12 3% Total295100%

SALE MID YEAR 2013/2012 Branch Sale Sale to Target (%) Sale2013/2012 Samui %15% Pattaya %-8% Phuket %22% MB

MIX PRODUCT SAMUI Category Sales% Figure MEAT 7,531,30430% SEAFOOD 7,127,78928% POTATO 3,393,40613% DRY FOOD 2,655,32911% DAIRY 2,633,04110% PROCESSED FOOD 781,0003% F&V 744,0003% FINEFOOD 155,0001% MEAT PORTION 142,0001% NON FOOD 15,0000% TOTAL SALES 25,271,000100%

No CustomerTotal DELITALY 1,239, P S P FOODS 1,115, CENTRAL SAMUI 1,053, TOP HARVEST 1,026, ANTARA HOLIDAY 896, ALL STAR SAMUI 813, KAMALAYA 682, TONGSAI BAY 675, W RETREAT KOH 595, THE LIBRARY 555, No Customer Total SUTHANYA 531, BANGKOK AIRWAY 520, CHAWENGBURI 515, VILLA LAWANA 446, THE SHACK BAR 441, THE CLIFF BAR 436, NIKKI KOH SAMUI 375, RICE RESTAURANT 368, HANSAR SAMUI 351, JIRAPA SAMUI 350, TOP 20 CUSTOMER 2012 SAMUI

No Customer Total ANDAMAN MK SAMUI 1,654, TOP HARVEST 1,108, DELITALY 1,048, CENTRAL SAMUI 867, ANTARA HOLIDAY 863, KAMALAYA 782, BURIRASA PHANGUN 768, BANDARA 641, W RETREAT KOH 613, TONGSAI BAY 606, No Customer Total BANGKOK AIRWAYS 566, THE LIBRARY 471, ARK BAR GARDEN 455, THE SHACK BAR 454, BANYAN TREE SAMUI 451, RICE RESTAURANT 380, MALATI HOTEL 378, VANA BELLE 339, NORA BEACH 329, PANSEA 325, TOP 20 CUSTOMER 2013 SAMUI

NoCustomer Loss 1 P S P FOODS 240, ,115, , ALL STAR SAMUI 296, , , SUTHANYA 228, , , CHAWENGBURI 224, , , JIRAPA SAMUI- CASH 67, , , DELITALY 1,048, ,239, , CENTRAL SAMUI 867, ,053, , VILLA LAWANA 283, , , SILA EVASON SAMUI 111, , , THE ISLANDER 131, , , SAMUI BUSINESS LOSS

NoCustomer2013SKU 1 BURIRASA PHANGUN 768,530.82MEAT,SEAFOOD,FF 2 VANA BELLE KOH SAMUI 339,768.16MEAT,SEAFOOD,FF 3 THE LARDER SAMUI 322,898.17SEAFOOD, F&V,DAIRY 4 DARAPORN 205,563.28MEAT,SEAFOOD,F&V,FF 5 XIN CITY 163,643.28MEAT,SEAFOOD,DRY FOOD 6 ARAYA BUMRUNG MUANG 163,284.59MEAT,,FF,DRY FOOD 7 ABSOLUTE SANCTUARY 147,101.30MEAT,SEAFOOD,F&V,FF 8 SAMUI PALM BEACH RESORT 131,539.00MEAT,SEAFOOD,F&V,FF 9 OCEAN ,336.16MEAT,SEAFOOD,F&V,FF 10 WHITE HOUSE HOTEL 114,722.00MEAT,SEAFOOD,FF HOTEL CUSTOMER DEVELOPMENT(SAMUI)

COMPETITOR INFORMATION(SAMUI) CompetitorOffice SALES StaffProductTruck ANDAMAN SAMUI 3 Meat,sea food, FF,Dry food 5 TOP SAMUI 2 Meat,sea food, FF,Dry food 5 PSP SAMUI 1 Meat,sea food, FF,Dry food 2 FB SAMUI 3 Meat,sea food, FF,Dry food 3 IL TEMBIO SAMUI 1 Meat,sea food, FF,Dry food 2 FARANG FOOD SAMUI 1 Meat,sea food,Dry food 1 COLOBI SAMUI 2 Meat,sea food, FF,Dry food 2 All STAR SAMUI 2 Meat,sea food, FF,Dry food 4 BUCHER SHOP SAMUI 1 Meat 1 JIRAPORN SAMUI 2 Meat,sea food, FF,Dry food 2 JAGOTA SAMUI 6 Meat,sea food, FF,BAKERY 3 EBISU SAMUI 6 Meat, Seafood, Japanese 3 CHOICE FOOD SAMUI 2 Meat,sea food, 2

MARKET INFORMATION SAMUI Tourist from EUROPIAN reduce from safety concern many Tourist from KOREAN, CHINA and RUSSIA Most of Tourist group from Australia are student they will prefer to eat only fast food

MIX PRODUCT PATTAYA Category Sales% Figure SEAFOOD 14,159,056 36% MEAT 12,224,307 31% Potato 4,685,709 12% DRY FOOD 3,159,101 8% DAIRY 2,586,038 7% PROCESSED FOOD 715,095 2% F&V 684,585 2% Meat Portion 520,620 1% FINEFOOD 196,283 1% NON FOOD 93,751 0% Seafood Portion 3,210 0% Grand Total 39,030, %

No CustomerTotal ROYAL CLIFF BEACH 3,022, CENTARA GRAND 2,681, SONEVA KIRI RESORT 1,773, AMARI ORCHID RESORT 1,755, HILTON PATTAYA 1,526, HARD ROCK PATTAYA 1,187, PULLMAN PATTAYA 1,137, PALACE RESTAURANT 1,060, THE ZIGN 981, SHERATON PATTAYA 967, No Customer Total PATTAYA MARRIOTT RESORT 952, BEEFEATER STEAK 847, MULLIGAN'S 718, PAN PAN PATTAYA 712, MR. POORIN BANLUEDAJ 662, BUFFALO BILL KOH CHANGE 638, GARDEN CLIFF 636, AMARI KHO CHANG 621, MATAHARI 613, PATTAYA PARK 598, TOP 20 CUSTOMER 2012 PATTAYA

No Customer Total ROYAL CLIFF BEACH 3,111, AMARI ORCHID 2,711, CENTARA GRAND 2,300, HILTON PATTAYA 1,195, PAN PAN PATTAYA 1,180, HARD ROCK PATTAYA 966, PATTAYA PARK 943, SHERATON PATTAYA 917, SONEVA KIRI RESORT 872, PATTAYA MARRIOTT 868, No Customer Total THE GLASS HOUSE 836, THE ZIGN 767, GARDEN CLIFF 749, MULLIGAN'S 643, PULLMAN PATTAYA 624, DUSIT THANI PATTAYA 580, AMARI KHO CHANG 529, PALACE RESTAURANT 495, ARNO 492, HOLIDAY INN PATTAYA 459, TOP 20 CUSTOMER 2013 PATTAYA

NoCustomer Loss 1 SONEVA KIRI RESORT 872, ,773, , MR. POORIN BANLUEDAJ - 662, , PALACE RESTAURANT 495, ,060, , PULLMAN PATTAYA 624, ,137, , CHERRY'S RESTAURANT 20, , , BEEFEATER STEAK 425, , , BUFFALO BILL KOH 247, , , CENTARA GRAND MIRAGE 2,300, ,681, , MANHATTAN STEAK 108, , , WOODLANDS HOTEL 102, , , PATTAYA BUSINESS LOSS

NoCustomer SKU 1 AMARI ORCHID RESORT 2,711, ,755,957.68MEAT,SEAFOOD, POTATO 2 PAN PAN PATTAYA 1,180, ,366.50MEAT,SEAFOOD, POTATO 3 THE GLASS HOUSE 836, ,919.51POTATO,DRY FOOD 4 ARNO 492, ,323.60MEAT,SEAFOOD, POTATO 5 PATTAYA PARK 943, ,510.00MEAT,SEAFOOD, POTATO 6 HOYMANGPUU YAK 377, ,055.00MEAT,SEAFOOD, POTATO 7 A ONE WANTAMITR 294, ,572.00MEAT,SEAFOOD, F&V,POTATO 8 SRAAN REST 353, ,621.00MEAT,SEAFOOD, POTATO 9 CAPE DARA RESORT 261, ,578.80MEAT,SEAFOOD, POTATO 10 LONE STAR RESTAURANT 254, ,040.00MEAT,SEAFOOD, F&V,POTATO HOTEL CUSTOMER DEVELOPMENT(PATTAYA)

COMPETITOR INFORMATION(PATTAYA) CompetitorOffice SALES StaffProductTruck JAGOTA BANGKOK 3 MEAT, SEAFOOD, DAIRY, ITALIAN, PAN FOODPATTAYA3SEAFOOD, MEAT, FRENCH FRIES,DAIRY 2 KIM CHUABANGKOK2 BAKERY, FRENCH FRIES, SEAFOOD CHOICE FOODPATTAYA2 MEAT, CHEESE2 AROI ITALYPATTAYA1ITALIAN PRODUCTS AKA TRADERPATTAYA2MEAT, SEAFOOD, SAUSAGES 2 SUPERIORBANGKOK1MEAT,SEAFOOD, GOURMET ONEBANGKOK1MEAT,SEAFOOD EURO FOODPATTAYA1CHEESE, COLD CUTS, ITALIAN1

MARKET INFORMATION Koh Chang Area is Low season that effect few customer financial problem with pending payment that effect to our sale Hotel Chain will start new property with smaller size and low cost. Tourist are from CHINA,RUSSIA and KOREA many Hotel revised Menu to Seafood Item.

MIX PRODUCT PHUKET Category Sales% Figure MEAT 13,809,542 41% SEAFOOD 7,088,152 21% Potato 4,772,061 14% DRY FOOD 2,873,266 11% DAIRY 2,865,726 9% PROCESSED FOOD 809,573 9% F&V 379,142 3% FINEFOOD 321,275 1% Meat Portion 302,655 1% NON FOOD 99,974 1% Seafood Portion 50,880 0% Grand Total 33,378,163100%

No CustomerTotal BLACK SALMON 2,606,778 2 HARD ROCK PHUKET 2,288,963 3 WINE COLLECTION 1,481,704 4 MOMTRI'S 1,128,229 5 DUSIT THANI LAGUNA 931,499 6 TROPICAL PATONG 855,513 7 SUSHI BOX 809,213 8 LE MERIDIEN PHUKET 732,929 9 EASY WOK 595, CAPE PANWA 522,841 No Customer Total PHUKET AIR 520,686 12CAFE ,596 13ACQUA 493,927 14KATATHANEE 490,105 15PHILEAS FOGG 475,856 16OCEAN RESORT GROUP 426,420 17ANANTARA SI KAO 414,135 18WINE COLLECTION 340,922 19#BANYAN TREE 314,109 20BANTHAI RESORT289,826 TOP 20 CUSTOMER 2012 PHUKET

No Customer Total HARD ROCK PHUKET 2,281,168 2EASY WOK 1,232,724 3H.B. GOURMET FOOD 1,217,299 4THE KITCHEN 1,125,621 5DUSIT THANI LAGUNA 1,119,047 6MOMTRI'S 1,067,286 7TWINPALMS NAHAD 943,989 8LE MERIDIEN PHUKET 798,714 9ACQUA 758,909 10OCEAN RESORT GROUP 677,400 No Customer Total BOCCONCINO 650,446 12TWINPALMS PHUKET 647,089 13TROPICAL PATONG 638,035 14BAKE -58 LAGOON 605,209 15KATA FOOD PHUKET 593,825 16#BANYAN TREE 562,190 17PHUKET AIR 537,226 18WINE COLLECTION 487,226 19#WATERMARK PATONG 428,278 20URBAN FOOD 416,746 TOP 20 CUSTOMER 2013 PHUKET

NoCustomer Loss 1BLACK SALMON - 2,606,777- 2,606,777 2WINE COLLECTION 487,225 1,481, ,478 3PHILEAS FOGG- 475, ,856 4KATATHANEE 207, , ,135 5TROPICAL PATONG 638, , ,478 6CAFE , , ,980 7APE PANWA 341, , ,096 8WINE COLLECTION 159, , ,011 9BOATHOUSE PHUKET 287, , ,223 10AMARI VOGUE KRABI 223,649 97, ,038 PHUKET BUSINESS LOSS

NoCustomer SKU 1TWINPALMS NAHAD 943,988 62,129MEAT,SEAFOOD,FF 2TWINPALMS PHUKET 647,088 77,078MEAT,SEAFOOD,FF 3OCEAN RESORT GROUP 677, ,420DRY FOOD,FF 4BANYAN TREE 562, ,109MEAT,SEAFOOD,FF 5HOLIDAY INN RESORT 318,394 71,346MEAT,SEAFOOD,FF 6MOVENPICK 279,430 43,047MEAT,SEAFOOD,FF 7RADISSON PHUKET PANWA 278,542 43,766MEAT,SEAFOOD,F&V,FF 8THE CHEDDI 304,772 80,738MEAT,SEAFOOD,FF 9LAYANA 255,836 34,688MEAT,SEAFOOD,FF 10CENTARA GRAND WEST 339, ,501MEAT,SEAFOOD,F&V,FF HOTEL CUSTOMER DEVELOPMENT(PHUKET)

COMPETITOR INFORMATION(PHUKET) CompetitorOffice SALES StaffProductTruck ANDAMAN MK PHUKET 3 Meat,Sea food, FF,Dry food, 5 FARANG FOODPHUKET 5Meat,Sea food, FF,Dry food, 5 GOURMET ONEPHUKET 1Meat,Sea food, FF,Dry food, 3 FOOD PROJECTPHUKET3Meat,Sea food, FF,Dry food, 4 PAN FOODPHUKET 2Meat,Sea food, FF3 EURO FOODPHUKET 3CHEESE, Dry food, 2 JAGOTAPHUKET 5 Meat,Seafood, FF,Dry food, BAKERY5 SINO PACIFICPHUKET5Bakery, Indian Food4 CHOICE FOODPHUKET 2 Meat,see food,Vegetable Import 3

MARKET INFORMATION PHUKET Total Hotel 702. Room 42,684. Hotel with license only 273. Room 48,972. Room Occupancy 38.89% Tourist from China &Russia 2.7 M/Year (+69.5%) Russian Tourist 1.27 M/Year (+42.9%)

PROBLEM & SUPPORT  Price competitive in market especially seafood and beef  Availability of products are not consistence. Substitution are not with same quality For example, chilled beef.  French Fries. Sales have been reduced since as Quality of Farmfrites unacceptable from some customer switched to sell FF because

DEVELOPMENT STRATEGIC Team forming and storming Knowledge transfer New Product Category Customer matching Stock Management After Sale service & CRM

Mid Year Business Review 2013 THANK YOU