ACM SIG Marketing, Communications & Membership Workshop1 ACM Marketing, Communications and Membership Workshop Presented by Lillian Israel, Brian Hebert, Cindy Ryan, Gini Gold Welcome SIG leaders Importance of SIGs to ACM goals Success depends on teamwork

ACM SIG Marketing, Communications & Membership Workshop2 ACM Marketing, Communications and Membership Workshop Branding and Awareness Recruiting and Retaining Members Public Relations Guidelines Member Services Chapter Programs Member Satisfaction Survey Student Research Competition

ACM SIG Marketing, Communications & Membership Workshop3 Branding and Awareness Why branding ACMs process Multiple ACM brand strengths Update on continuing progress Look and feel Redesigning materials Refreshing web site

ACM SIG Marketing, Communications & Membership Workshop4 Recruiting Members Plan ahead Direct mail Applications Word of mouth Newsletter announcements Websites ACM marketing materials Marketing at conferences

ACM SIG Marketing, Communications & Membership Workshop5 Retaining Members Communicate with members Use newsletters and listservs Conduct member surveys Create local SIG chapters

ACM SIG Marketing, Communications & Membership Workshop6 Public Relations Guidelines Build awareness Cultivate media interest Releases and advisories Spokespeople Media lists and materials Media registration Conference press room Interview tips

ACM SIG Marketing, Communications & Membership Workshop7 SIG Media Successes SC 2004 Mobisys 2005 Mobicom 2004 Siggraph 2005 KDD 2005

ACM SIG Marketing, Communications & Membership Workshop8 Member Services The face of ACM Respond to inquiries Process applications, renewals New membership options Multiyear renewals Automatic annual renewals Life Membership

ACM SIG Marketing, Communications & Membership Workshop9 Why Chapters are Important Engage local communities Enhance member satisfaction The wave of the future Networking, professional development Start a local SIG chapter

ACM SIG Marketing, Communications & Membership Workshop10 Member Satisfaction Survey Important source for SIG member perceptions and preferences SIG feedback from 2005 survey High ratings for SIG conferences Strong relevance to job/career Positive interest in continuing membership

ACM SIG Marketing, Communications & Membership Workshop11 Student Research Competitions Internationally recognized venues Share research results Exchange ideas with luminaries Perfect communications skills Receive rewards and recognition Expanded contest opportunities

ACM SIG Marketing, Communications & Membership Workshop12 THANKS FOR PARTICIPATING WE INVITE YOUR QUESTIONS