senft & partner PR Reaching people who count senft & partner PR is a leading PR agency for building and living. Big enough to cope, small enough to care Based in Vienna, Austria 6 people Member of the Austrian Public Relations Association; awarded the National Austrian PR Quality seal. Very strong client retention levels; senior level client handling and deep sector understanding T. +44 (0) E.

Reaching people who count Media and community relations Developing communications concepts Setting up community relations Events and conferences Press conferences, press releases, background talks Montoring und communications controlling Corporate Communications Strategic consultancy Developing long-term corporate communications Event-driven and topical public relations activities Agenda setting Image campaigns Communication management accounting Digital Developing and implementing web-based corporate presentations Ongoing servicing of corporate websites and social media platforms Servicing of web-based press platforms

Sector Expertise BUILDING LIVING

Case studies

Tasks Communicate that bellaflora is not only Austria’s biggest retailer for gardening, but more than that the leading company in terms of sustainability Measures Create strong media relations explaining that sustainability is in the DNA of bellaflora, not only for marketing purposes Unconventional events in the streets to gain more attraction as the “flight of the humming bee” or the “First veggi-demonstration of Vienna” Engage very much in social media to reach out for a younger audience Results +16% turnover with plant protection (organic) Coverage of 57,5 Mio in 4 months + 23% more Facebook Fans in 4 months +18% engagement +12% club members (total ) Corporate Social Resonsibility: bellaflora bellaflora is Austrias green Nr. 1

Tasks BAU.GENIAL is an organisation focusing on timber construction. In the opinion of experts it was stuck in a tiresome discussion of timber against solid structures. The task was to break out and reach out for building owners winning them as testimonials for the wonderful characteristics of timber. Measures Launch of an Architectural Prize for timber constructions in industries, where timber is well accepted (expecting more submissions) – 2015 tourism industry, 2016 buildings for education,… Boosting of media coverage Results 24 submissions 2014 Media coverage: 29 mio readers 2014 Up to 16 promising leads concerning new buildings for every member of the organisiation Corporate Communication: BAU.GENIAL Architectural Award for timber work

senft & partner PR Susanne Senft, Managing Director T +41 (1) M E