CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted,

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CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

1 PPT TABLE 2 Heading Text Unit of measure *Footnote Source:Source

2 PPT TABLE 3 Heading Text Unit of measure *Footnote Source:Source

3 PPT TABLE 4 Heading Text Unit of measure *Footnote Source:Source

4 PPT TABLE 5 Heading Text Unit of measure *Footnote Source:Source

5 PPT TABLE 6 Heading Text Unit of measure *Footnote Source:Source

CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

7 Unit of measure *Footnote Source:Source Text

8 Unit of measure *Footnote Source:Source Title Text Title Text

9 Unit of measure *Footnote Source:Source Title Text Title Text

10 EXHIBIT TITLE *Footnote Source:Source Title Text Text Text

11 EXHIBIT TITLE *Footnote Source:Source Title Text Text Text

12 EXHIBIT TITLE *Footnote Source:Source Text Title Title

13 EXHIBIT TITLE *Footnote Source:Source Text Title Title Title

14 2 COLUMN *Footnote Source:Source Title Text

15 3 COLUMN *Footnote Source:Source Title Text Title Text Title Text

16 4 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text

17 5 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text

18 6 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text Title Text

19 7 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text Title Text Title Text Title

20 8 COLUMN *Footnote Source:Source Text

21 3-STEP Text

22 4-STEP Text

23 5-STEP Text

24 3 HORIZONTAL Unit of measure *Footnote Source:Source Text

25 4 HORIZONTAL Unit of measure *Footnote Source:Source Text

26 5 HORIZONTAL Unit of measure *Footnote Source:Source Text

27 4-STEP Unit of measure *Footnote Source:Source Text

28 FLOW 2 Text Header Text Unit of measure *Footnote Source:Source

29 FLOW 2 TITLE Unit of measure *Footnote Source:Source Text Header Text

30 FLOW 3 Text Header Text Header Text Unit of measure *Footnote Source:Source

31 FLOW 3 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

32 FLOW 4 Text Header Text Header Text Unit of measure *Footnote Source:Source

33 FLOW 4 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

34 FLOW 5 Text Header Text Header Text Unit of measure *Footnote Source:Source

35 FLOW 5 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

36 HORIZONTAL FLOW 3 Unit of measure *Footnote Source:Source Text Title Text

37 HORIZONTAL FLOW 4 Unit of measure *Footnote Source:Source Title Text

38 HORIZONTAL FLOW 5 Unit of measure *Footnote Source:Source Text Title Text Title Text

39 HORIZONTAL FLOW 6 Unit of measure *Footnote Source:Source Title Text

40 HORIZONTAL FLOW 7 Unit of measure *Footnote Source:Source Title Text

41 FLOW WITH SHOCK 1 Text Header Text Header Text Unit of measure *Footnote Source:Source Text Title

42 FLOW WITH SHOCK 2 Unit of measure *Footnote Source:Source Header Title Text

43 FLOW WITH 3 COLUMN *Footnote Source:Source Text

44 FLOW WITH 2 COLUMN *Footnote Source:Source Text

45 SQUARE FLOW Unit of measure *Footnote Source:Source Text

46 FRAMEWORK Unit of measure *Footnote Source:Source Text

47 Unit of measure *Footnote Source:Source Title Text

48 Unit of measure *Footnote Source:Source Title Text Title Text

49 Unit of measure *Footnote Source:Source Title Text Title Text Title Text Title Text

50 xxxxx Title Text Title Text Title Text Title Text

51 Unit of measure *Footnote Source:Source Title Title Title

52 Unit of measure *Footnote Source:Source Title Text Title Text Title

53 Unit of measure *Footnote Source:Source Text

54 Unit of measure *Footnote Source:Source Text

55 SCP *Footnote Source:Source xxx xxxx erformance tructure onduct External shock SCP

56 Unit of measure *Footnote Source:Source Text

57 Unit of measure *Footnote Source:Source Text

58 Unit of measure *Footnote Source:Source Text

59 Unit of measure *Footnote Source:Source Text Title Text Title Text Title Text Title Text Title Text

60 Unit of measure *Footnote Source:Source Text

61 Unit of measure *Footnote Source:Source Text Title

62 *Footnote Source:Source Title Text

63 TEAM STRUCTURE *Footnote Source:Source Title ClientMcKinsey Expert group

64 Unit of measure *Footnote Source:Source Text

65 Unit of measure *Footnote Source:Source Text

66 Title Text Title Text Title Text Unit of measure *Footnote Source:Source Title

67 Unit of measure *Footnote Source:Source Title Text Title Text Title Text Title Text Title

68 Title Text Title Text Title Text Title

69 Unit of measure *Footnote Source:Source Text

70 Sub title Risk management Title

71 Unit of measure *Footnote Source:Source Text

72 CYCLE 2 Text Unit of measure *Footnote Source:Source Text

73 CYCLE 2 Text Unit of measure *Footnote Source:Source Text

74 CYCLE 3 Text Unit of measure *Footnote Source:Source Text

75 CYCLE 3 Text Unit of measure *Footnote Source:Source Text

76 CYCLE 4 Text Unit of measure *Footnote Source:Source Text

77 CYCLE 4 Text Unit of measure *Footnote Source:Source Text

78 CYCLE 5 Text Unit of measure *Footnote Source:Source Text

79 CYCLE 5 Text Unit of measure *Footnote Source:Source Text

80 CYCLE 6 Text Unit of measure *Footnote Source:Source Text

81 CYCLE 6 Text Unit of measure *Footnote Source:Source Text

82 FORCES AT WORK Unit of measure *Footnote Source:Source Text

83 2 BY 2 MATRIX Unit of measure *Footnote Source:Source High Low HighLow Text

84 Text LowMediumHigh Text Low High 2 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

85 Text Low Medium High Text LowMediumHigh 3 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

86 4 BY 3 MATRIX Unit of measure *Footnote Source:Source Text Low Medium High Text 1234

87 4 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

88 STUDY OBJECTIVE Unit of measure *Footnote Source:Source Text

89 Text LEVEL 03 Unit of measure *Footnote Source:Source Text

90 Text LEVEL 04 Unit of measure *Footnote Source:Source Text

91 Text LEVEL 09 Unit of measure *Footnote Source:Source Text

92 GANTT – 4 WEEK Unit of measure *Footnote Source:Source Text

93 Unit of measure *Footnote Source:Source Text

94 Unit of measure *Footnote Source:Source Text

95 Unit of measure *Footnote Source:Source Text

96 Unit of measure *Footnote Source:Source Text

97 Unit of measure *Footnote Source:Source Text

98 Unit of measure *Footnote Source:Source Text

99 Unit of measure *Footnote Source:Source Text

100 Unit of measure *Footnote Source:Source Text

101 Unit of measure *Footnote Source:Source Text

102 Unit of measure *Footnote Source:Source Text

103 Unit of measure *Footnote Source:Source Text

104 Unit of measure *Footnote Source:Source Text

105 Unit of measure *Footnote Source:Source Text Text

106 Unit of measure *Footnote Source:Source Text MonTueWedThuFri Text Responsibility

107 Unit of measure *Footnote Source:Source Text ResponsibilityMTWTF Text MTWTF

108 *Footnote Source:Source Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

109 *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 Text Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 Text

110 *Footnote Source:Source Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

111 *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 Text Unit of measure Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text

112 *Footnote Source:Source Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

113 *Footnote Source:Source Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

114 *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 Text Unit of measure

115 *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 Text Unit of measure

116 *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 Text Unit of measure

117 *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 Text Unit of measure

118 EXHIBIT TITLE *Footnote Source:Source Title Measure Label Text Title Measure Label Text Title Measure Label Text Unit of measure

119 EXHIBIT TITLE *Footnote Source:Source Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Unit of measure

120 EXHIBIT TITLE *Footnote Source:Source Title Measure Label Text Title Measure Label Text Title Measure Label Text Title Measure Label Text Unit of measure

121 EXHIBIT TITLE *Footnote Source:Source Text Label 1 Label 2 Label 3 Label 4 Label 5 Text Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

122 EXHIBIT TITLE *Footnote Source:Source Text Label 1 Label 2 Label 3 Label 4 Text Label 1 Label 2 Label 3 Label 4 Text Label 1 Label 2 Label 3 Label 4 Unit of measure

123 EXHIBIT TITLE *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Text Label 1 Label 2 Label 3 Label 4 Text Label 1 Label 2 Label 3 Label 4 Text Label 1 Label 2 Label 3 Label 4 Text Unit of measure

124 EXHIBIT TITLE *Footnote Source:Source Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

125 EXHIBIT TITLE *Footnote Source:Source Title Measure Label 1 Label 2 Label 3 Label 4 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text Title Measure Label 1 Label 2 Label 3 Label 4 Text Unit of measure

126 EXHIBIT TITLE *Footnote Source:Source Title Measure Title Measure Label 1Label 2 Label 3 Label 4 Text Title Measure Title Measure Label 1Label 2 Label 3 Label 4 Text Title Measure Title Measure Label 1Label 2 Label 3 Label 4 Text Title Measure Title Measure Label 1Label 2 Label 3 Label 4 Text Unit of measure

127 EXHIBIT TITLE *Footnote Source:Source Title Measure Text Title Measure Text Title Measure Text Title Measure Text Unit of measure

128 Unit of measure *Footnote Source:Source Title (Measure) Text Title Measure

129 Unit of measure *Footnote Source:Source Title (Measure) Text Title (Measure) Text Title (Measure) Text Title (Measure) Text Title (Measure) Text Title (Measure) Text Title (Measure) Text Title (Measure) Text Title (Measure) Text

130 ROIC TREE ANALYSIS Percent Title

131 EXHIBIT TITLE *Footnote Source:Source Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label Unit of measure

132 EXHIBIT TITLE *Footnote Source:Source Unit of measure Series 100%= Label 1 Label 2 Label 3 Label 4 Label Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label Text Series 100%= Label 1 Label 2 Label 3 Label 4 Label Text

133 EXHIBIT TITLE *Footnote Source:Source Title Measure Series 100%= Text 000 Text Title Measure Series 100%= Text 000 Text Title Measure Series 100%= Text 000 Text Title Measure Series 100%= Text 000 Text Unit of measure

134 Unit of measure *Footnote Source:Source Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx

135 Unit of measure *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure

136 Unit of measure *Footnote Source:Source Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure Label 1 Label 2 Label 3 Label 4 Label 5 100% = xxxx Title Measure

137 Unit of measure *Footnote Source:Source Title Measure Title Measure

138 Unit of measure *Footnote Source:Source Title Measure Title Measure Title Measure

139 Unit of measure *Footnote Source:Source Title Measure Title Measure Title Measure Title Measure

140 Unit of measure *Footnote Source:Source Title Measure Text Title Measure

141 Unit of measure *Footnote Source:Source Title Measure Title Measure Title Measure Title Measure

142 Unit of measure *Footnote Source:Source Title (Measure) Title Measure Title (Measure)

143 STICKER AND OTHERS EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGH ESTIMATE TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESS BACK UP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERY PRELIMINARY STICKER AUTOMAKER EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGH ESTIMATE TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESS BACK UP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERY PRELIMINARY

144 High Medium Low

145 STICKER AND OTHERS Text

146 MAPS

147 APPENDIX

148 END OF DOC