Why This Campaign? Libraries are popular, but taken for granted. Libraries are ubiquitous, but not often visible. Libraries are unique, but facing new competition.

@ your library ® External Goals Increase Americans’ commitment to libraries and their understanding of the value of libraries and librarians Increase library usage

@ your library ® External Goals Bring librarians to table at public policy discussion: intellectual freedom, equity of access, digital divide

@ your library ® External Goals Encourage librarianship as a profession Bring librarians to the table on key public policy issues In the long term, increase funding/support for libraries and librarians

@ your library ® Internal Goals Ensure campaign is useful to libraries of all types Create tools to help librarians promote value to specific audiences

Core Messages Libraries are changing, dynamic places. Libraries are places of opportunity. Libraries bring you the world.

Priority Audiences USERS/POTENTIAL USERS Key to future of libraries  Students  Parents INFLUENTIALS Decision-makers and library users  Elected officials  Senior citizens  School boards and administrators CATALYSTS Opportunities for building alliances and amplifying our voice  Allies/partners  Educators  Media

Marketing Brand is flexible and can be customized NEW logos, artwork now online

Marketing Tools Programming ideas, art, ads, sample press materials & more Campaign updates Share “best practices” with new online database

Marketing Tools ALA Graphics products to showcase brand

Videos and PSAs Available Under “PR Tools and Resources” NEW!

Marketing Tools Call toll-free LIBRARY the campaign staff Subscribe to discussion list

Media Relations National media outreach Local media outreach

Advocacy Strengthen Library Advocacy Now! program Workshops to recruit and train presenters Network of advocates from all types of libraries nationwide

Evaluation Components Soliciting feedback via Web site Monitor media coverage Measure public opinion Quantify participation and number of people reached Submit your story to the your library online database at Click on “Participating Libraries”

Participating Countries: Argentina Japan ArmeniaKazakhstan Australia Korea Azerbaijan Mexico Belarus Moldova Brazil Nepal Bulgaria Norway Caribbean Portugal Canada Nigeria Greece Singapore Georgia Serbia Iceland Venezuela Ireland Turkey ItalyUruguay

Founding Partners as of 2005 National Aeronautics and Space Administration

ALA and Walgreens come together to promote health literacy 16,400 public libraries received brochures on the new Medicare Drug Discount Card 10 library systems received grants from Walgreens to host health literacy seminars that position the local pharmacist and librarian as expert information resources. Be well informed

Promotes 21 st century literacy through online baseball trivia contest Program is open to all ages Web site available in English and Spanish Program now open! Sponsored by ALSC, PLA, REFORMA Grand prize is a trip to a game of the 2005 World Series! Prizes and incentives for libraries that bring in the most entries

15 public and community college libraries will host Woman’s Day writers during National Library Week 2005 to lead workshops for aspiring writers 3rd year of online book club begins in June with librarian recommendations for young adults

ABC-TV PSAs Rebecca Budig “All My Children” Zack Levi “Less Than Perfect” Masiela Lusha “George Lopez” Noah Gray-Cabey “My Wife and Kids” Kimberly-Williams-Paisley “According to Jim” New Public Service Announcements promote libraries and reading Find out how you can help get these PSAs aired in your community at Evangeline Lily “Lost”

Tailored Campaigns Allow divisions to design and execute a campaign that is tailored to its needs and interests Ensure consistency with national campaign, your library brand and campaign’s goals and objectives and key messages Communicate nationally about issues while providing customized tools and resources to communicate at local level Maximize and leverage resources and best practices from national campaign

Academic and Research Library Campaign Promotes the value of academic and research libraries and librarians Launched April 2003 at the ACRL National Conference in Charlotte, N.C. New toolkit, Web site, discussion list Visit Click on “Academic and Research Library Campaign”

School Library Campaign Promotes the value of school library media specialists, programs and centers Launched October 2003 at the AASL National Conference in Kansas City New toolkit, Web site, discussion list Visit Click on “School Library Campaign”

Public Library Campaign Launched at the Brooklyn Public Library in September 2004, during Library Card Sign-up Month. The goal is to make the library card the most valued and used card in every wallet. click on “Public Library Campaign”