Robbie Upcroft Sales Manager - SMB & Distribution, Asia-Pacific

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Presentation transcript:

McAfee Australia reseller update - Or how to increase your profits with security sales Robbie Upcroft Sales Manager - SMB & Distribution, Asia-Pacific Robbie_upcroft@mcafee.com October, 2013

Old New The world is changing The computer was always on your desk Computers are everywhere You’re connected to everybody, all the time The internet is a necessity Your cyber-security needs to change New The computer was always on your desk You knew who had access to it The internet was a novelty Anti-virus was enough Old

Trends effecting security World Without Borders Technology Explosion Increased Compliance Cost Cutting

… and it’s not just the big companies Risky websites Identity theft Malware Inappropriate content Home Ransomware Unauthorised access Device theft Office Data breaches or loss Network intrusions Zero-day attacks Blended threats Global Enterprise

50% SMBs report managing security complexity their number one biggest issue and attack by cybercriminals their #1 fear Source: InformationWeek Security Survey April 2011

Security Market Inflection Point Evolving Market Dynamics Cloud BYOD Security CUSTOMER Top CIO Concerns More with the same Always Connected Always Secure CHANNEL Evolving Business Models: “Classic” dying “Transitional” rising “Transformational” challenging

Why McAfee? Unprecedented Opportunities/Security Connected BROADEST PORTFOLIO INTEGRATED & INTELLIGENT SOLUTIONS REALTIME SITUATIONAL AWARENESS &RESPONSE OPEN

Why McAfee? Most Comprehensive Security Portfolio / Most Complete Vision Network IPS SIEM Email Security Web Security Endpoint Protection Vulnerability Mgmt Data Loss Protection Enterprise Firewall Mobile Device Mgmt User Authentication Mobile Data Protection Now the Gartner slide here is meant to show not that we are number one in every possible area, not that we don’t have competitors but when you start to think of a Security Connected vision, who else could do this? Sometimes we are so close to this at McAfee we forget what an amazing position we have. We have top tier products in almost every Gartner quadrant that they track around security. That’s amazing place for us to be. And with that position comes an obligation. That obligation is to connect these solutions together to take the entire industry to the next level. That’s that mantra we have about creating a category, creating a holistic view about what security must deliver. So the Gartner slide doesn’t tell the entire story about McAfee. Gartner only tracks certain quadrants and we actually exist in additional places that Gartner doesn’t track and inside of those quadrants, there is often multiple solutions. Visionary Challenger Niche Leader Data is Copyrighted to Gartner Group Magic Quadrant in terms of Leader, Visionary, Challenger and Niche Players

Why McAfee? Unwavering Commitment to Partner Success Pick a Vendor Focus Build a Plan Enable Your Team Leverage Profitability Programs 1 2 3 4 5

Our primary focus is easy to understand and remember, because you have heard it before…my team is responsible for working together to drive our channel strategy by investing in you, growing with you and optimizing for you. More specifically, we are committed to making the strategic investments that drive partner innovation, differentiation and profitability. I will also tell you that with more than75% of our annual revenue flowing through the channel, you are our growth engine. As such, we are committed to enabling your growth through training, incentives and demand generation And finally, we will continue to optimize the resources that enable you to become that coveted trusted security advisor for our mutual customers.

Driving partner profitability After that brief walk down memory lane, let’s move out of the past and into the present. I broke these next few slides down by channel strategy pillar – Invest, Grow and Optimize The first area we are going to look at is where and what are we investing in? With this in mind there are 3 strategic investments I’d like to highlight: The Stack Challenge has been a major investment for us 2013 that is really paying off. The Stack Challenge is an online Tetris-style game that leverages building blocks that comprise the partner profitability stack. The main objective of this game is to drive the adoption of Deal Registration – YTD deal reg bookings are up an astounding 215% The way it works, the more deals you register, the more chances you’ll have to win We have more than $25,000 in cash and prizes to give out Be a Stack Master by obtaining the highest weekly score and win $750 We have issued nearly 6,000 game codes to more than 1500 people representing more than 1000 partner companies McAfee Rewards We have made a strategic investment to enhance the McAfee Rewards claiming process in 2013. Available now! The value prop: you only need to enter one SKU linked to a Grant # -- Previously the user had to enter every product within the deal had to be added to the claim…very time consuming. YTD = 100+% increase in McAfee Rewards registrations The ACE Activity Tracker On the ACE front we have strategically invested in Rewards, Rebates and Tools. On the tools side we created the ACE Activity Tracker, a quick and easy way for partners to submit their POCs & demos For rebates we are offering 5% as part of the new ACE rebate For Rewards: $50 Rewards Points for each demo up to 10/ $500 $100 Rewards Points for each POC up to 3/$300 Triple Rewards Points for ACEs

New Demand Generation Kits SMB Channel Kit Endpoint Channel Kit Big Security Data Channel Kit (SIEM) Program Adoption New Channel Spotlight Playbook Demand Generation: New Channel Kits SMB is the New Cybercrime Target Big Security Data Channel Kit Endpoint Security Kit SMP and iPAD App Launch of new SMP site and iPad App at the end of May to coincide with Endpoint Launch Enablement Partner Onboarding Guides coming soon VSKO a huge success 780 individuals from 423 partner organizations have participated in VSKO, that’s up from 287 individuals in 2012, a 271% increase Partners have earn 1,466 hours of CE credit 95% of the survey respondents rated VSKO “Good” or “Very Good” CAM Partnering for Success 2  Day Workshop Learn strategies to conduct strategic business conversations resulting in accurate, actionable, and achievable business plans.  “Build Your Skill” Program Training Series for all xCAMs Short 30 minute online training series based on building your McAfee SecurityAlliance program knowledge.

McAfee Channel Spotlight Easy-to-read, easy-to-navigate, concise quarterly guide that highlights key information to help partners grow & remain profitable Active promotions Profitability programs to maximize partner margins Channel enablement highlights New demand gen kits Program Adoption New Channel Spotlight Playbook Demand Generation: New Channel Kits SMB is the New Cybercrime Target Big Security Data Channel Kit Endpoint Security Kit SMP and iPAD App Launch of new SMP site and iPad App at the end of May to coincide with Endpoint Launch Enablement Partner Onboarding Guides coming soon VSKO a huge success 780 individuals from 423 partner organizations have participated in VSKO, that’s up from 287 individuals in 2012, a 271% increase Partners have earn 1,466 hours of CE credit 95% of the survey respondents rated VSKO “Good” or “Very Good” CAM Partnering for Success 2  Day Workshop Learn strategies to conduct strategic business conversations resulting in accurate, actionable, and achievable business plans.  “Build Your Skill” Program Training Series for all xCAMs Short 30 minute online training series based on building your McAfee SecurityAlliance program knowledge.

New opportunities – Stonesoft & Advanced Threat Defense Stonesoft Acquisition opens $4B Next Generation Firewall Market Most complete network security portfolio in industry Combine industry-leading IPS w/ Next Generation Firewall Powered by Stonesoft  Stonesoft FAQ on Partner Portal Advanced Threat Defense Acquisition of ValidEdge sandboxing technology Available on Q3 price book but ships mid-September Tightly integrated with McAfee endpoint and network products

Call to Action: More Together Continue to drive networking & endpoint business Accelerate commercial & SMB growth Leverage profitability programs Generate demand with new channel kits Stay informed with Channel Spotlight & McAfee Vision iPad App Take advantage of DOUBLE CE Credits