CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009.

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Presentation transcript:

CAF Aftermarket Conference A Strategic Event Produced by the AASA China Aftermarket Forum December 4, 2009

CAF Aftermarket Conference CAF Challenges Brand awareness in China market Need for better/more comprehensive data on customers/distribution channel Need for organized/formalized distribution channel Revenue for staffing and/or initiatives

CAF Aftermarket Conference Conference Overview Annual leadership/executive conference Focus on the China aftermarket Held in conjunction with trade show 1-day or day and a half Sponsors

CAF Aftermarket Conference Conference Format Keynote presentations Panel discussions Award presentations Luncheon Networking reception Industry/CAF initiatives (breakouts, seminars) CAF meeting

CAF Aftermarket Conference Conference Topics China vs. European vs. U.S. aftermarkets Supply chain issues –Returns –Inventory management Changing consumer behaviors Marketing to certain demographics Future vehicle technologies E-commerce trends

CAF Aftermarket Conference Conference Topics New warehouse/distribution methods IT processes that support better supplier- customer relations Technician training Counterfeiting/IPR Importance of branding Value-add services by suppliers

CAF Aftermarket Conference Conference Sponsors Technology solution providers Market research firms Logistics/transportation providers Data/catalog companies Business consulting firms

CAF Aftermarket Conference Conference Attendees Manufacturers/suppliers Distributors, buying/program groups Retail stores Workshops Vendors, sponsors Speakers Government officials

CAF Aftermarket Conference Benefits to CAF Expand brand awareness of CAF in market Improve access to data on distribution channel Attract customers Education Promote Tecman, TecDoc, other CAF initiatives Revenue for CAF staffing/initiatives

CAF Aftermarket Conference Organization Options CAF Conference Committee (volunteer from each member) MEMA staff person Partner with trade show Partner with conference production company

CAF Aftermarket Conference Thank You! Chris H. Gardner AASA