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Presentation transcript:

Before we start Presentation at Resources Doc at

Scan Me! Using QR Codes to Engage Smartphone Users at Your Library Merry Bortz Del Mar College SCUUG 2011

What’s QR? Quick Response Code Developed by Toyota subsidiary ◦ Denso-Wave, 1994 ◦ For tracking parts

Graphical Codes Barcodes = max 20 digits QR = max 7089 digits or 4296 alpha-num

QR Codes are everywhere Commercial marketing Posters Drink cups Ads T-shirts Bus benches Plant picks

43% of Higher Ed Students use mobile devices daily - Educause

End Users Need Smartphone with data plan QR Reader app

What Can A QR Code Do? List of QR Code functions from Kerem Erkan

Dos 1.25” X 1.25” or 32 X 32 cm High Contrast Colors Negative space around QR Test readers and devices Direct users to readers

Dos Add Value : 87% expect more info Tell users what they’ll find Mobile friendly pages / links to regular page Consider redirectors ◦ iPhones ≠ Flash Use Google analytics or similar to assess

Popular Library Uses Equipment instructions Point-of-use instructions Study room / carrel / computer checkout LibGuides / Pathfinders in stacks Links to ebooks in stacks or on stack-ends Special collection info Call ref desk or other service point Connect to ref chat services Links to mobile-friendly services Library vCard / Contact Info Library tours – text or audio / scavenger hunt Library podcasts Floor plans / location info Book review links More info about displays Searches Surveys or Quizes

QR_Codes QR_Codes libraries.blogspot.com/2010/06/qr-codes- and-libraries.html libraries.blogspot.com/2010/06/qr-codes- and-libraries.html

Microsoft Tags Smaller Customizable Colors Scans better on low res cameras Cross platform reliability Advanced analytics Free till 2015, then?

MicroQR Only encodes 35 characters

Other concerns Encryption is rare ◦ Android compatible Malicious QR ◦ Functions behind scenes ◦ Steal data, photos, contacts

Presentation at Resources Doc at Merry Bortz Del Mar College