Social Media: Connecting with Members Using Google Tools for Nonprofits and More.

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Presentation transcript:

Social Media: Connecting with Members Using Google Tools for Nonprofits and More

About Equal Justice Works Aaron Pickering and Sarah Mahoney Programs + Summer Corps + AmeriCorps Legal Fellows + Equal Justice Works Fellows

Challenges Newly designed website but: + No two-way communication with members + No use of new media tools (web 2.0) Limited budget to expand features and promote new site

FINDING WEB 2.0 SOLUTIONS

Directing traffic to site Applied for Google AdWords Grant Increased traffic to site from Google

Open Communication Facebook Blog Twitter Forum

Adding Video to Website Applied for Google YouTube for Nonprofits

Other tools Google Calendars Flickr

Measuring Success Google Analytics Can easily compare stats to measure impact of campaigns and tools Twice as much traffic in April this year compared to April 2008

Next Steps Use tools to grow support Increase content Increase user interaction and contributions

Aaron Pickering Sarah Mahoney

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