Marc Luyckx GHISI, 1 NEW T0OLS FOR THE NEW SOCIETY Marc LUYCKX GHISI Member of the Auroville International Advisory Council, Former member of the “Forward Studies Unit”, EU Vice President of COTRUGLI Business School, Zagreb & Belgrade

Marc Luyckx GHISI, 2 CHAPTER 1 : DESCRIPTION OF THE TRANSFORMATION

Marc Luyckx GHISI, 3 P. Drucker: Transformation Every few hundred years in Western History there occurs a sharp transformation. Within a few short decades, society rearranges itself : its worldview (paradigm), its basic values, its social and political structures, its arts, its key institutions. Fifty years later there is a new world.” Peter DRUCKER: “Post Capitalist Society”. Butterworth Heinemann, 1993, 2001, p.1.

Marc Luyckx GHISI, 4 WILLIS HARMAN “We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.”“We are living through one of the most fundamental shifts in History: a change in the actual belief structure of Western Society. No economics, political or military power can compare with the power of a change of mind. By deliberately changing their images of reality, people are changing the world.” Willis HARMAN Stanford Research Institute (+1997), Founder of the “World Business Academy”

Marc Luyckx GHISI, 5 FOUR TOOLS IN 5000 YEARS Death ?

Marc Luyckx GHISI, 6 FIVE LEVELS OF CHANGE

Marc Luyckx GHISI, 7 Transformation’s five levels 1.Humanity is in danger of collective death 2.Knowledge society is the End of the Patriarchal values (CCC) 3.Knowledge Society is the end of modernity. It is tansmodern. (post secular, flat, tolerant, new level of responsibility and consciousness). 4.Knowledge society is also a new economic logic. 5.Knowledge society is potentially a new political concept of non violence between States. (like EU)

Marc Luyckx GHISI, 8 The Iceberg of TRANSMODERNITY Level 2 : End of Patriarchal myths, sacred and values Level 3: End of Modernity: REASON Only Truth, Science, Violence, Pyramids, Control Level 4 : The knowledge society : post-capitalist society (Drucker) Level 5 : Credibility gap for all Institutions is increasing Level 1 : Danger of Collective Death

Marc Luyckx GHISI, 9 LEVEL 1: HUMANITY IS IN DANGER OF COLLAPSE

Marc Luyckx GHISI, 10 WorldWatch Institute Washington “Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse….“Our global economy is outgrowing the capacity of the earth to support it, moving us ever closer to decline and possible collapse…. “We have the technologies needed to build the new economy…”“We have the technologies needed to build the new economy…” Lester BROWN: “Plan B 2.0” Norton NY, London Presentation text on the cover.

Marc Luyckx GHISI, 11 UNESCO : War against nature Koichiro MATSUURA, Director of UNESCO in Paris has declared that “we must end this war against nature, which is in fact a war against ourselves, and against the future generations.”Koichiro MATSUURA, Director of UNESCO in Paris has declared that “we must end this war against nature, which is in fact a war against ourselves, and against the future generations.” “We must conclude an armistice, a new “natural pact” of co- development with nature.” (“Le Figaro” Jan 11, 2007.)“We must conclude an armistice, a new “natural pact” of co- development with nature.” (“Le Figaro” Jan 11, 2007.)

Marc Luyckx GHISI, 12 WHY? It is a question of Survival for HUMANIY.It is a question of Survival for HUMANIY.

Marc Luyckx GHISI, 13 Level 2: KNOWLEDGE SOCIETY = END OF PATRIARCHAL VALUES

Marc Luyckx GHISI, 14 From Matrilinear to Patriarchal MATRILINEAR(- 3500)MATRILINEAR(- 3500) Woman= Goddess,Woman= Goddess, snake = her powersnake = her power SACRED = LIFE tree, blood, birth…SACRED = LIFE tree, blood, birth… Sexuality + PleasureSexuality + Pleasure Power = life givingPower = life giving Beauty + art CreativityBeauty + art Creativity PATRIARCHALPATRIARCHAL God the FatherGod the Father women infer + sin.women infer + sin. SACRED= Violent DEATH, blood, cross…SACRED= Violent DEATH, blood, cross… Sex pleasure impureSex pleasure impure Power = to killPower = to kill Ascetism is betterAscetism is better

Marc Luyckx GHISI, 15 KNOWLEDGE SOCIETY = END OF COMMAND AND CONTROL Every LEADER will have to shift his approach, and the political structures towards post patriarchal values:Every LEADER will have to shift his approach, and the political structures towards post patriarchal values: –respect for the environment, –Importance of human relations –Fostering the joy of creation, –contact with nature, link with the cosmos, –Interiority, spiritual dimension

Marc Luyckx GHISI, 16 A NEW WOMAN-MAN RELATION In every couple around the world, we see a hidden transformation of the relation. Hence... some new conflicts!In every couple around the world, we see a hidden transformation of the relation. Hence... some new conflicts! This means that women and men are obliged to redefine their roles and behaviours.This means that women and men are obliged to redefine their roles and behaviours. Few structures are able to help couples in this unexplained transition. SILENCE.Few structures are able to help couples in this unexplained transition. SILENCE.

Marc Luyckx GHISI, 17 END OF MODERNITY END OF MODERNITY We change “narrative”

Marc Luyckx GHISI, 18 Multi level changes... 1.Structures: From pyramids to void circle 2.Status of rational thinking 3.Status of Spiritual aspiration (religion) in public. 4.Status of truth: real tolerance. 5.Status of Science and tech. 6.Status of political violence: beyond war 7.Status of body, intuition, ethics, esthetics...

Marc Luyckx GHISI, Pre-Modern to Modern : Pyramid to Pyramid PRE-MODERNMODERN COSMOS = object GOD Clergy Government Men Women REASON Economist Government Men Women COSMOS = sacred

Marc Luyckx GHISI, From Modern to Transmodern: From Pyramid to void cercle MODERN TRANSMODER N Cultures Centre is empty Men part of COSMOS Men ‘above’ the COSMOS REASONEconomist Government Men Women

CONCLUSION The transformation we are in is a change of vision of the world, a change of narrative. Simply because the actual narrative is NOT able to say anything about our common survival. It is a paradigm shift. It is thus a shift away from Death, from Patriarchy and from Modernity itself.

Marc Luyckx GHISI, 22 CHAPTER 2: THE NEW ECONOMIC TOOLS KNOWLEDGE ECONOMICS

Marc Luyckx GHISI, 23 DEFINITIONS Data: what is on the web, unorganisedData: what is on the web, unorganised Information: is already sorted by « Google ». Overabundance.Information: is already sorted by « Google ». Overabundance. Knowledge: is digested & created by human brain. QUALITY is the issue not quantity...Knowledge: is digested & created by human brain. QUALITY is the issue not quantity... Wisdom, Knowledge are scarce. Not enough.Wisdom, Knowledge are scarce. Not enough.

Marc Luyckx GHISI, 24 A NEW WORLD... 1.New tool of production : human brain 2.New CEO: Enabling creativity and sharing, Caring for humans = new human-centered management 3.New value creation process : adding Knowledge to Knowledge. 4.BEYOND Trade: from Free Trade to Free Sharing 5.New measurements = qualitative “intangibles”

Marc Luyckx GHISI, 25 A NEW WORLD... A NEW WORLD... 6.New strategy: beyond war: win-win not win-loose 7.New definition of Progress = qualitative 8.Beyond patenting towards “Open Source” 9.Beyond pyramids towards networks 10.Capitalizing on cultural capital + gender capital

Marc Luyckx GHISI, Intangible indicators grow Transparency ICT Proliferation Financial indicators remain important Non-financial indicators grow in importance Potential for greater participation and wider accountability

Marc Luyckx GHISI, 27 TWO SCENARIOS of Knowledge economy for 2020 Scenario 1:HumanismScenario 1:Humanism Human centeredHuman centered Honest with humansHonest with humans Really TransparentReally Transparent Really ethicalReally ethical Really concerned about the futureReally concerned about the future REALLY SUSTAINABLEREALLY SUSTAINABLE Scenario 2: Manipulat.Scenario 2: Manipulat. Pseudo humanistPseudo humanist Invisibly falseInvisibly false False transparencyFalse transparency False ethicsFalse ethics False concern with Humanity’s futureFalse concern with Humanity’s future NON SUSTAINABLENON SUSTAINABLE

SUSTAINABLE FUTURE: YES This « knowledge society » is potentially sustainable because: IF companies invest in sustainability, they increase their INTANGIBLE ASSETS. The cornerstone (quantitative growth) has changed into QUANTITATIVE GROWTH. If your company is « part of the solution » It increases hugely its intangible assets.

INCLUSIVE FUTURE : YES In this new economy, social inclusion is a plus, because: It fosters new ideas and creativity (Colgate) It increases the intangible assets of the company. It increases the meaning of the company.

CHAPTER 3: NEW POLITICAL TOOLS : NON VIOLENCE BETWEEN STATES

Croatia, March 2009 Marc Luyckx GHISI, 31 The EU is the first alliance of non-violence between States Modernity has invented the State= non violence inside national territoryModernity has invented the State= non violence inside national territory In a global world we need non violence between States. Success of EU model.In a global world we need non violence between States. Success of EU model. EU Member States do not recognize EU as a new transmodern political paradigm.EU Member States do not recognize EU as a new transmodern political paradigm. An eagle or a chicken ?An eagle or a chicken ?

CONSEQUENCE: WISDOM When you practice non-violence between States, you have to be fair and just. This is what EU Govts have not yet understood. It is a new level of political consicousness and responsibility. Meanwhile EU is already pushing for a new narrative, a new Dream.

EUROPEAN & AMERICAN DREAMS DIVERGE MORE AND MORE

WHEN DREAMS DIVERGE... « The divergence of views on science and technology between Americans and Europeans is growing and now coming to the force in a myriad of public policy debates...(Rifkin: European Dream: 320)

EMBEDDED in the US DREAM « Just as Amercians took up the European Enlightnment dream of material progress, the pursuit of self-interest, and individual autonomy, and ran with it in its most pure form, while European attachment was more tentative, so, too with the Enlightenment notions of science and technology. » Rifkin, p 319.

SCIENCE & TECHNOLGY « Although Americans, by and large, continue to champion the European Enlightenment vision, putting their unswerving faith in scientific advances, European are beginning to have doubts about the wisdom of uncritical acceptance of old shibboleths. » (Rifkin, p 318.)

Marc Luyckx GHISI, 37 US and EU DREAMS : 1 American DreamAmerican Dream –Politics Modern State (1800)Modern State (1800) IndependanceIndependance War & death penaltyWar & death penalty –Science & Technol. Always goodAlways good Modern approachModern approach European DreamEuropean Dream –Politics Transmodern (2010)Transmodern (2010) Non-violent pactNon-violent pact No war & negotiationNo war & negotiation –Science & Technol To be monitoredTo be monitored Transmodern approachTransmodern approach

Marc Luyckx GHISI, 38 US and EU DREAMS : 2 AMERICAN DREAMAMERICAN DREAM –Business $ is God’s blessing$ is God’s blessing Transmodern Busin.Transmodern Busin. –RISK TAKING people –Economy Freedom = Propriety Freedom = Propriety Free Trade as religionFree Trade as religion EUROPEAN DREAMEUROPEAN DREAM –Business Burden of proof on BBurden of proof on B Transmodern Busin.Transmodern Busin. –RISK AVOIDING –Economy Freedom + SocialFreedom + Social Sharing in networksSharing in networks

Marc Luyckx GHISI, 39 US and EU DREAMS : 3 US DREAMUS DREAM –Environment Against our freedomAgainst our freedom National approachNational approach Burden on consumerBurden on consumer –Human rights National approachNational approach –Integration process By indentificationBy indentification EU DREAMEU DREAM –Environment Sustainability is normSustainability is norm World ConsciousnessWorld Consciousness Precaution principlePrecaution principle –Human rights Global transnationalGlobal transnational –Integration process € on diversity€ on diversity

Marc Luyckx GHISI, 40 US and EU DREAMS : 4 (Rifkin) AMERICAN DREAMAMERICAN DREAM –Work Life for workLife for work Time efficiency+doingTime efficiency+doing More efficientMore efficient –National identity God given missionGod given mission –Death Instinct: Consume without careConsume without care No care for survivalNo care for survival EUROPEAN DREAMEUROPEAN DREAM –Work Work for lifeWork for life Quality of life, beingQuality of life, being Less efficientLess efficient –Multi level identity Our common survivalOur common survival –EU = Life project Non-violence projectNon-violence project Also towards natureAlso towards nature Global ethicsGlobal ethics

POLTICAL TOOLS... Non-violence between States is a strong political tool toward a sustainable and socially inclusive future. However it presupposes a new narrative. A new Dream relying on another vision of freedom, risk, science, work and nature, life and death.

GENERAL CONCLUSION

Marc Luyckx GHISI, 43 CONSEQUENCE:ECONOMY WE HAVE NEWECONOMIC TOOLS FOR THE 21° CENTURY: KNOWEDGE ECONOMY = NEW ECONOMIC PARDIGM ! Politicians and economists should have the courage to say that we are in a new economic paradigm.WE HAVE NEWECONOMIC TOOLS FOR THE 21° CENTURY: KNOWEDGE ECONOMY = NEW ECONOMIC PARDIGM ! Politicians and economists should have the courage to say that we are in a new economic paradigm. We are already 60% in this post capitalist economy !! (Drucker).We are already 60% in this post capitalist economy !! (Drucker). The citizens know it subconsciously.The citizens know it subconsciously.

Marc Luyckx GHISI, 44 CONSEQUENCE: ECONOMY (II) And this “knowldege conomy” (Lisbon Strategy of the EU ), could be oriented towards sutainability and social inclusion.And this “knowldege conomy” (Lisbon Strategy of the EU ), could be oriented towards sutainability and social inclusion. We can decide this. A debate is urgent and needed.We can decide this. A debate is urgent and needed. But this presupposes that the economists and politicians “wake up” from the “free trade”-industrial paradigm, which is unable to lead to a sustainable world.But this presupposes that the economists and politicians “wake up” from the “free trade”-industrial paradigm, which is unable to lead to a sustainable world.

Marc Luyckx GHISI, 45 CONCLUSION: POLITICAL TOOLS WE HAVE NEW POLITICAL TOOLS FOR THE 21° CENTURY : non violence between States = NEW POLITICAL PARADIGMWE HAVE NEW POLITICAL TOOLS FOR THE 21° CENTURY : non violence between States = NEW POLITICAL PARADIGM EU happens to be 1° experiment of this new political paradigm.EU happens to be 1° experiment of this new political paradigm. It presupposes a new dream.It presupposes a new dream. Politicians should dare to speak about this paradigm shift..: we are like at the beginning of Renaissance...Politicians should dare to speak about this paradigm shift..: we are like at the beginning of Renaissance...

Marc Luyckx GHISI, 46 Good Books… Paul H. RAY: “The cultural creatives: How 50 million people are changing the world.” Harmony, New York, H. RAY: “The cultural creatives: How 50 million people are changing the world.” Harmony, New York, Peter DRUCKER: “Post capitalist society”, Harper Business, New York, 1993.Peter DRUCKER: “Post capitalist society”, Harper Business, New York, Verna ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. ALLEE: “The future of knowledge” Elsevier Science, 2003, USA. David ROONEY (Australia): “Handbook on the Knowledge economy” 2005.David ROONEY (Australia): “Handbook on the Knowledge economy” 2005.

Marc Luyckx GHISI, 47 Good Books Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin 2004.Jeremy RIFKIN: “The European Dream: when Europe’s vision of the future is silently eclipsing the American dream” Penguin Ray ANDERSON: “Mid Course correction” (Interface)Ray ANDERSON: “Mid Course correction” (Interface) World Business Academy: Business Academy: “Neskey” on intangible measurements : on intangible measurements : PERLAS Nicanor : Shaping Globalization : civil Society, Cultural Power, and Threefolding Nicanor : Shaping Globalization : civil Society, Cultural Power, and Threefolding

Marc Luyckx GHISI, 48 Good Books Marc Luyckx GHISI: The Knowledge society: a breakthrough to genuine sustainability. Editions India, Cochin, March 08.Marc Luyckx GHISI: The Knowledge society: a breakthrough to genuine sustainability. Editions India, Cochin, March 08.