 Almost every home in the U.S. has at least one television set.  A television program draws in a specific type of audience.  Moving pictures. You don’t have to explain why a product is good, you can show it.  Can reach millions of customers without going door-to-door.  Television is almost real. Continuing story lines can build audience interest and trust.

 Price: Commercials are expensive to make/Airtime is expensive to buy.  Time: Have about 3 seconds to catch viewers interest.  Life-span: The lifetime of a commercial is short. After being viewed several times, the audience gets bored and ignores it.

 Use an opening that grabs viewers attention.  Use visual components to grab viewers attention.  Be sure audio and print elements support the visual components.  Show the product (close-up and action shots.)  Show the brand.

A series of sketches that show the sequential visual scenes and the matching copy for the commercial. 1. Draw a series of boxes (called frames.) 2. Sketch a scene in each frame. Use detail. 3. Write the words to any dialogue or voice- over below each frame.

 Approve storyboard and script  Approve budget  Evaluate possible suppliers  Review bids from suppliers  Create a Timetable  Select location, Sets, and Cast

 Most exciting and stressful part of production process.  Lighting is critical. Crew may spend entire day setting up lights.  Director walks actors and cameras through movements they will make.  Director views dailies (scenes shot the previous day) to approve/reshoot scenes.

 Once dailies are accepted, editing begins.  Film editors piece together shots (called takes)  Music is added to create a rough cut (best scenes edited together.)  Rough cut is edited further until final results are suitable for broadcast.