1 Web 2.0 and Government September

2 /Translates to… Why care? IBM 2006 Global CEO Study identifies the key problems that Web 2.0 can help with  Public sector organizations will need to enhance existing organizational capabilities and business models to manage anticipated size of change  For maximum impact it is imperative, though challenging, for public sector to integrate business and technology  Public sector needs to increase depth and scope of collaboration with others (i.e. citizens and constituents) to gain flexibility and drive innovation  Power shift: need to proactively adapt our reach and engagement strategies to get to and understand our communities  Adaptable technology models offering potential for rapid new service deployments and lower infrastructure cost  Enable internal and external collaboration and attract and maintain the new workforce  By 2008 most Global 1000 companies will have adopted several technology aspects of Web 2.0

3 Web 2.0 is “just” the evolution of the Web Web 2.0 is about connecting people, and making technology efficient for people. Web 1.0 was about connecting computers and making technology more efficient for computers. Web 2.0 changes the way in which businesses interact with its customers: it’s about communities and social networks contextual relationships knowledge sharing people and the way they collaborate Web 1.0 Get it online Connecting computers Personal websites Britannica Online Domain speculation Screen scraping Content management Directories Web 2.0 Make it work Connecting people Blogs, Facebook, MySpace Wikipedia Search Engine Optimisation Web services Wikis Tagging

4 Web 2.0 characteristics affect front end function and infrastructure architecture  The web as platform  Harnessing collective intelligence  Data is the next “Intel inside”  End of the software release cycle  Lightweight programming model  Software above the level of a single device  Rich user experience But although there is technology involved, the social and participatory aspects of the business models are what is important

5 /internally… What might government do?  Externally  Syndicate news with feeds  Share public data via lightweight interfaces  Reach people where (and when) they live with rich media and mobile  Foster online communities  Internally  Open the firewall to relevant external social tools (it will happen somehow anyway)  Give everyone open access to internal social tools  Spend more time on policies, less on policing  Support people in their activity  Collaborate internally with the appropriate tools – and encourage early adopters

6 Intellipedia: Capture, share and analyze with the wisdom of crowds

7 UK government communicating through popular media

8 /tools… Law enforcement using YouTube to reach more potential witnesses

9 Government exposing data for greater impact Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog

10 Jams conduct electronic brainstorming sessions with a large audience Leveraging the wisdom of crowds - collecting and refine ideas in real time

11 Legend: – events – changes – 50 latest /Interacting virtually… Built in two days by two people – became a huge geo-database for rescue and welfare personnel Letting people help themselves (Scipionus, after Katrina)

12 Early entry into the blogosphere – sharing useful information

13 YouTube competition for public information video – hope to go viral and reach millions Letting people help themselves (and reduce the cost of doing it)

14 Texas HHSC - rapid deployment of new processes in response to emergency

15 IBM products to enable Web 2.0 in the enterprise – and who else is trying  Quickr  Connections  Expeditor  Portal  QEDWiki and others at alphaworks  Significant open source tools  Microsoft and Adobe promoting competitive frameworks

16 Questions

17 Actions and people  See Lotus Connections in action:  See QEDWiki in action: hs hs  Try QEDWiki on Alphaworks: n.html n.html  Participate by blogging:  Or by contributing to a wiki:  Talk to your software sales colleagues  Talk to IBM early adopters - and read their blogs and wikis  Become an early adopter  Talk to your customers, demonstrate what we have, maybe run a workshop to identify new opportunities around Web 2.0