Tech-Sector Tech Marketing and Corporate Structure Advisory Services advisory group inc.

Overview of the Business Consultation/Advisory Services (Tech Marketing and Corporate Structure) for Start-Up and Growing High-Tech Organizations Expert “Informed Outsider” perspective remains objective Provides quality Strategic Management talent minus full-time burn Market Research and Analysis expertise, resources and services (PreStart™) “Product to Market” validation prior to “Go to Market” “Go to Market” phase project-oriented services offerings –UpStart™ Strategic Marketing package for new/start-up organizations –ReStart™ Strategic Marketing package for existing/growing entities Contracted, retained on-going strategic advisory role and services 2 Tech-Sector advisory group inc.

Our advisory services and focus 3 Tech-Sector advisory group inc. Sales Product Development Marketing Support Services TSAG Advisory Role External Focus Internal Focus Market Research (Validation) Features & Functions Enhancements Versioning Messaging Sales Tools Promotion 3 rd Party Ink Sales Plans Sales Training Use of Tools Channel Dev. Support Structure Pre-Sales Definition Post-Sales Definition Customer Feedback (CRM)

Our advisory services and focus (Structuring the Organization for Success) 4 Tech-Sector advisory group inc. Sales Product Development Marketing Support Services TSAG Advisory Role Investment Process Fiscal Health Plan End-Game Strategies Investor Relations Corporate Structure

Our advisory services (extended with the“tech-sector advisory alliance” ) 5 Tech-Sector advisory group inc. Client Marketing Plan/MessagingCorporate Structure/Plan Tech-Sector advisory group inc. tsaa Develops and Creates Seamless resources needed to execute Develops and Creates Seamless resources needed to execute Strategic Direction (Public Relations and Promotion) (Ads, Printed Media and Graphic Design) (Technical Staffing and Recruiting) (Web Site Design and New Media) Consultation

PreStart™ Market Research and Analysis services Focus is on generating Target Market/Market Segment data that clearly, either supports or invalidates, the viability of the proposed business, product offering or new initiative Development of structured surveys, questionnaires and interviewing procedures, including definition of desired analysis data to capture Turn-key management and resources to conduct entire Research and Analysis projects from start to finish: –Tele-Research staff and facilities for live survey processing –Custom Web based survey sites, online forms and database hosting –Detailed reports with graphical representation of the resulting data –Recommended strategies based on analysis of the resulting data 6 Tech-Sector advisory group inc.

UpStart™ “Go to Market” service offering Strategic Marketing project for Start-Ups and new initiatives Technology or Services Offering is developed, but the strategy for Marketing/Packaging/Branding it is not yet adequately defined What the UpStart™ package delivers: –“Blueprinting” process and document (Company itself or its offerings) and resulting messaging to be used for all related Marketing efforts –PowerPoint presentation reflecting the “Blueprinted” messaging for use with strategic partners, investors and early selling situations 30 to 45-Day turn-around to complete and deliver Fixed bid project fee 7 Tech-Sector advisory group inc.

Strategic Marketing project for existing entities that wish to establish new initiatives, new directions or a fresh corporate image Similar to UpStart™, but with less time for discovery as there is existing Marketing history, data and materials to draw on What the ReStart™ package delivers: –“Blueprinting” process and document (Company itself or its offerings) and resulting messaging to be used for all NEW Marketing efforts –Assistance with re-alignment or re-creation of the Marketing materials and strategic direction to reflect the newly “Blueprinted” messaging 30-Day turn-around to complete and deliver the “Blueprinted” NEW Marketing strategy and messaging (fixed bid project fee) Follow-on assistance to re-vamp the Marketing materials and direction reflecting the newly “Blueprinted” strategy (fixed hourly fee rate) 8 ReStart™ “Go to Market” service offering Tech-Sector advisory group inc.

The Marketing “Blueprint”… 9 Tech-Sector advisory group inc. 8 to 12 Page document that serves as the definitive, organization-wide CORE MESSAGING for the Company and its offerings Brief overview of the Company’s Business and the featured Products or Services for “Blueprinting” Broad Market Definition and Background/Evolution to date Current Broad Market Conditions, “Call to Action” or “Bottom-line” need for the Product or Service being “Blueprinted” Chosen Target Markets within the Broad Market (niches) to pursue Targeted Individuals to reach in Target Market organizations (Title and role in the decision to buy process) Concerns and Attributes of the Targeted Individuals

The Marketing “Blueprint”… more. 10 Tech-Sector advisory group inc. Features and benefits of the Company, its offerings and value proposition (per offering, if applicable) The Company’s PRIMARY competitive advantages (1 or 2 only) The Company’s SECONDARY competitive advantages (1 to 3 only) The Company’s “ME-TOO” competitive attributes (1 to 3 only) Known advantages that the competition has over the Company and/or its offerings (with possible counter-measures if they exist) Resulting “Blueprinted Messaging”: –Main “take-away” notion when anyone encounters the Company –Never printed or spoken verbatim in any materials or communication –Central theme of all Marketing tools, communications and deliverables

The Marketing “Blueprint” process 11 Step 1: Structured interviews with Management (Discovery/Understanding) Step 2: Creative sessions and confirmation of understandingStep 3: Draft of detailed “Blueprinting” document Review/FeedbackEdits and Revisions OK? Not Yet Step 4: Deliver final version of “Blueprinted” Marketing messaging and detailed strategy document Yes Tech-Sector advisory group inc.

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