4/22/2017 Marketing Plan Raghav

Market Summary Market: Past, present, and future 4/22/2017 Market Summary Market: Past, present, and future Review changes in market share, leadership, players, market shifts, costs, pricing, and competition

Product Definition Product being marketed: Ice-cream Different flavors 4/22/2017 Product Definition Product being marketed: Ice-cream Different flavors Different kinds

Competition The competitive landscape 4/22/2017 Competition The competitive landscape Ice-cream sold in Cafeteria, local plazas Expensive Not much variety Not convenient

Positioning Positioning of product or service Consumer promise 4/22/2017 Positioning Positioning of product or service Commons Corner Close to the Cafeteria Close to library Close to outside Consumer promise Convenient for staff & students

Packaging and Fulfillment 4/22/2017 Packaging and Fulfillment Product packaging Bought from wholesaler Had to buy cones, cups, toppings etc. separately COGs All the cost are in these documents Ice Cream Supplies.docx Unit Prices for Ice Cream and Cones.docx

Launch Strategies Launch plan Promotion Budget: $150 4/22/2017 Launch Strategies Launch plan Announcements Posters & Giveaways Promotion Budget: $150 Supply backup material with detailed budget information for review

Advertising Strategy and execution 4/22/2017 Advertising Strategy and execution Use the announcement system in the beginning Put posters around the school Timing will be in the end of homeroom our advertisement will come on Expenses: $150

Other Promotion Direct marketing Third-party marketing 4/22/2017 Other Promotion Direct marketing Ice Cream sold in 3rd & 4th lunch Overview of response targets, goals, and budget Third-party marketing Ice Cream sold of companies such as Baskin Robins Marketing programs Giveaways at special time of the year

Pricing Pricing Policies 4/22/2017 Pricing Pricing Summarize specific pricing or pricing strategies Compare to similar products Policies Summarize policy relevant to understanding key pricing issues

Distribution Distribution strategy Channels of distribution 4/22/2017 Distribution Distribution strategy Channels of distribution Summarize channels of distribution Distribution by channel Show plan of what percent share of distribution will be contributed by each channel – a pie chart might be helpful

Success Metrics First year goals Additional year goals 4/22/2017 Success Metrics First year goals To earn back all the money invested in to business Additional year goals Earn a profit of triple of what was put into the business Measures of success/failure Requirements for success Good Employees Prices Product