You Want Me to Drink What?? How Utilities Can Work with Stakeholders to Develop an Indirect Potable Reuse System Sara Katz October 11,
Today’s Agenda Indirect potable reuse facts Communication challenges Changes within water industry Keys to success Successful program example
The Facts Indirect potable reuse is: Safe and reliable Technically sound Environmentally conscious Sustainable Necessary
Terminology Discharge levels Sewer water Primary/Secondary Treatment The “yuck” factor “Toilet to Tap” Unclear and negative terms lead to mixed messages Indirect Potable Reuse Wastewater ReservoirAugmentation Contaminants Toxins
Challenges Knowledge/understanding “Purpose and need” description “Political football”/campaign issue Government mistrust Competing priorities within agencies
Challenges Defensiveness about safety Overcoming historical opposition/failures Disconnect within water/wastewater industry Emerging contaminants Media portrayal
Role of the Media “A Tall, Cold Drink of…….Sewage” – NYT, August 2009 “Poop to Soup” – Voice of San Diego Name that Water Contest – Sept “Toliet to Tap” – used in many media stories – from Upper San Gabriel Valley’s project in the 1990’s
What is the Real Agenda? Dublin San Ramon – Growth inducing Redwood City – Property values Upper San Gabriel – Miller Brewing Co. City of San Diego – Environmental Injustice LA’s East Valley Project - Politics
Water Industry Unite behind common vision Less focus on water history – more on producing “right” water for “right” use Consistent water terminology leads to understanding
Water Industry Partnership between water supply and wastewater treatment agencies –Interconnected, valuable service providers –Collaboration vs. competition –Consider sustainability aspects –Rename water-related facilities “Resource Recovery Plant” vs. “Sewer Plant”
Keys to Success Unified, consistent approach within proponent agencies Outreach efforts tailored to specific project, audience and region Opinion leaders and media – high priority audiences Multicultural outreach (if appropriate)
Keys to Success Research and ongoing program evaluation Consistent purpose/need message Trained team and ample resources (people/money) Champions – political, environmental, health, labor, etc. Frame project early – unified voice
Successful Program Orange County Groundwater Replenishment System Consistent messages Strong leadership Focused outreach Extensive research (focus groups, surveys) Effective multicultural outreach Frequent media and policy-maker briefings Generous resources/commitment/priority Kept their eye on the ball!
You Want Me to Drink What? How Utilities Can Work with Stakeholders to Develop an Indirect Potable Reuse System SARA KATZ (858)