Team Facile: Jacqueline Falcon Michelle Darby Efrain Mascarro

Location “Facile” is located in Dallas, TX at Mockingbird Station. This location is just off Highway 75, and combines both living, dining, shopping, and entertainment. By definition, “facile” means easily accomplished or attained. Since Dallas is a growing international community, Facile is easily defined in English as it is in both Spanish and French. By carrying fashion forward basics, Facile provides a one-stop shop where customers can find easy sophistication. The merchandise will cover all the basic necessities of the working woman while still communicating an understanding of fashion forward styles.

Customer Profile The Facile customer are females in their mid- twenties to late thirties with an average income of $39,000 (Dallas,2011). The average condo or home that they have is usually around $135,000 (Dallas, 2011). Most of these women do have their bachelor’s degree with about 9% having their graduate degree ( Dallas, 2011). Facile’s target market is career driven women who are recent grads/ young professionals who have a discretionary income (Demo,2011).

Merchandise Facile will carry contemporary designers who are known for their sophisticated basics and can easily be worn as transitions from day to night. Designers and lines Facile will carry include: James Perse, Vince, Theory, 3.1 Phillip Lim, Elizabeth and James, French Connection, Equipment, Tibi, Ella Moss, T by Alexander Wang, etc. The merchandise is fashion forward without falling victim to trends, so customers can wear these investment pieces for multiple seasons.

Merchandise

Atmospherics

Conversational sign This sign will be used to tell our customers about Fridays at Facile. Facile will host a Friday evening happy hour to encourage customers to shop, drink, and mingle at the end of a long week.

Fixtures

Lighting

Wall Elevation

1-Shoulder hangers for tops 2-Bottom clip hangers for bottoms 3-Shoe display 4-6 shelves for accessories I.e sunglasses, scarves, and jewelry 7- table for bags/clutches and full length mirror This wall is where customers can find new arrivals and best sellers styled in complete looks. When they first enter the store the display is immediately to their right. this allows customers to easily shop the look since the pieces are more accessible then just on a mannequin. Customers can mix and match pieces and add accessories as they wish. Sunglasses, scarves, jewelry, bag, and shoe options are placed right where the customer can find them and try them on to make the outfit their own. The display is clean and simple which is especially helpful for the customers who are on the go and need to pick something out quickly. By creating contrast between the looks and proportions, it catches the customer’s attention and gives them a clear idea of what kind of merchandise facile carries.

Store Window

Trend Window

Trend Board

Mannequin

Mannequins Type: Industrial Mannequin with narrow head and silver coating These are the Mannequin’s that will be featured in Facile. Not only does the number correlate to the description but it also is the number of mannequin’s that will be used in our store of that specific type. The vision for our store is minimalist contemporary and with the vision of the store being chic with an industrial touch- it seemed fitting to go with mannequins with an industrial look. The reason why for such few mannequins is because the goal of facile is to create an environment that lets the clothes and accessories be the focal point of the store. The mannequins will be located throughout the store around racks and wall displays to showcase the clothes and accessories that surround it