Multimedia Design Ruth Ronan, Facilitator

Objective Participants will apply the theory of multimedia learning to design a 5-7 slide mini-lecture video presentation for use in an LMS environment.

Cognitivism  Cognitive Learning Theory is an approach to the study of learning that focuses on the thought processes that underlie learning.  It is sometimes called brain-based learning.  Some major contributors were Jean Piaget, Leslie Hart, David P. Ausubel, Jerome Bruner and Robert Gagné.

Problem slide…

Cognitive Theory of Multimedia Learning Originated by Richard E. Mayer Based on 3 Assumptions: Dual-Channel – for visual/pictorial and auditory/verbal processing Limited Capacity – each channel has a limited capacity for processing Active Processing – organizes selected information into coherent mental representations, integrated with prior knowledge

Selecting PicturesEyes Pictorial Model Dual Channels Prior Knowledge PowerPoint Presentation Sensory Memory Working Memory Long-Term Memory OrganizingIntegrating SoundsWordsEars Verbal Model Images

Selecting PicturesEyes Pictorial Model Processing of Pictures Prior Knowledge PowerPoint Presentation Sensory Memory Working Memory Long-Term Memory OrganizingIntegrating Images

Selecting Processing of Spoken Words Prior Knowledge PowerPoint Presentation Sensory Memory Working Memory Long-Term Memory OrganizingIntegrating SoundsWordsEars Verbal Model

Selecting Eyes Pictorial Model Processing of Printed Words Prior Knowledge PowerPoint Presentation Sensory Memory Working Memory Long-Term Memory OrganizingIntegrating SoundsWordsEars Verbal Model Images

Selecting PicturesEyes Pictorial Model Dual Channels Prior Knowledge PowerPoint Presentation Sensory Memory Working Memory Long-Term Memory OrganizingIntegrating SoundsWordsEars Verbal Model Images

Multimedia Design Activity

Mini-Lecture Project  Apply the theory of multimedia learning to design and record a 5-7 slide mini-lecture presentation, using PowerPoint or Google Drive and present.me. present.me  After publishing the finished video in present.me, post the URL in forum provided for this purpose, and embed the code in the designated area in Moodle.

References Clark, R. C., & Mayer, R. E. (2011). E-learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning Pfeiffer. Mayer, R. E. (2009). Multimedia learning (2nd ed.). New York: Cambridge University Press. Merriam, S. B., Caffarella, R. S., & Baumgartner, L. M. (2012). Learning in adulthood: A comprehensive guide Jossey-Bass.