Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. GREENER MEETINGS AND EVENTS Samuel deBlanc Goldblatt CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Chapter 4 Measuring “Green”

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Learning Objectives How to create and use key performance indicators (KPIs) for your event How to find and use benchmarks with which to compare your greener event progress How to gather data that can help tell the story of your environmental initiatives CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Learning Objectives How to measure your event’s carbon footprint How to calculate the carbon emissions of transportation to and from your event How to write and manage an eco-budget for your event CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Opening Activity Groups: look back at your plan for making a cup of tea How would you measure, in detail, every aspect of that process? CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Key Performance Indicators (KPI) Specific Measurable Achievable Realistic Timely CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Environmental Audits Comprehensive measurements of organizational sustainability CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Benchmarks Competitors Industry associations Government records News media reports CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. KPI Rating Scale 1.Far-below-average 2.Below-average 3.Average 4.Above-average 5.Outstanding CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Carbon Footprint Total amount of greenhouse gases emitted in service to your event – Transportation – Energy – Waste CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Gas and Electricity Gas: British thermal units (BTUs) or therms Electricity: kilowatt hours (kWh) Deduce exact time and space used in building to find which percentage of total energy bill you are responsible for CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Carbon Miles CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Carbon Calculators Australian Centre for Event Management (calculator.noco2.com.au/acem) Doubletree Hotel ( MPI Sustainable Event Tool (mpi.sustainableeventtool.com) CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Eco-Budget Record carbon emissions alongside expenses CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Manchester International Festival Look at – Mission? – Programming? – Sustainability? CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Lightning Round Key performance indicators (KPI) SMART Kilowatt hours (kWh) Environmental audit Carbon footprint Carbon calculator British thermal units (BTUs) Therms Carbon miles Eco-budget CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Homework Tradeshow transportation (6,000 visitors): – 3,800 by car – 500 by airplane – 700 by train – 200 by urban rail – 100 walked – 700 unaccounted CHAPTER 4

Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Homework Calculate total carbon miles Create 3 strategic goals Create SMART KPIs to measure these goals over time CHAPTER 4