1. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. GREENER MEETINGS AND EVENTS Samuel deBlanc Goldblatt CHAPTER 3

2. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Chapter 3 Planning the Greener Event

3. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Learning Objectives How to use research to form a green team of staff and stakeholders How to conduct a green SWOT analysis How to design an event that defines your triple bottom line commitment to people, planet, and profit How to design an event that prioritizes your strategies, creates a green mission statement, and creates a strategic green plan CHAPTER 3

4. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Learning Objectives How to use consulting, hotel, and vendor contracts to plan for a greener event How to create a sustainability rider How to conduct a risk assessment How to coordinate a successful event, engaging attendees and solving problems ethically during the meeting or event How to conduct a survey to evaluate success CHAPTER 3

5. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Opening Activity Groups: Create a comprehensive plan for the following project: Making a cup of tea Incorporate sustainability in every step of the plan CHAPTER 3

6. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Stages of Event Management Research Design Planning Coordination Evaluation CHAPTER 3

7. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. SWOT Strengths Weaknesses Opportunities Threats CHAPTER 3

8. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Triple Bottom Line People (social): accessibility and equality for attendees, staff, vendors, stakeholders, community Planet (environmental): environmental impact on local and global ecosystems Profit (financial): income, productivity, capital, market share CHAPTER 3

9. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Mission Statement Ideals Ethics Values Goals CHAPTER 3

10. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Strategic Green Plan Mission Statement Triple Bottom Line SWOT Analysis Prioritized task list CHAPTER 3

11. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Contracts Consulting agreement Vendor contract Venue contract Exhibitor contract Hotel contract Sustainability rider CHAPTER 3

12. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Risk Management CHAPTER 3 RatingImpactProbability 1: Low Low impact: no physical injury, but event enjoyment disrupted Unlikely to occur, save for exceptional circumstances 2: Medium Medium impact: potential for low to medium physical injury Could possibly occur under normal circumstances 3: HighHigh impact: very dangerous or lethal activity Likely to occur

13. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Evaluation What makes a good survey? CHAPTER 3

14. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Meet Green Check out www.meetgreen.com – Best Places to Meet Green – Case Studies CHAPTER 3

15. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Lightning Round Blue sky thinking SWOT analysis Triple bottom line (TBL) Green mission statement Strategic green plan Risk management Reputation term Sustainability rider Exhibitor contracts CHAPTER 3

16. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Lightning Round Hotel contracts Vendor contracts Purchase orders Participant observation Survey Closed-ended questions Open-ended questions Likert scale Semantic differential Quantitative data CHAPTER 3

17. Copyright © 2012 by John Wiley & Sons, Inc. All Rights Reserved. Homework CHAPTER 3 Beer Festival featuring renewable energy, music, food and beer from around the world Create a risk assessment with 20 risks Rate the impact and probability of each risk Prioritize risks and provide precautionary strategy At The Big Tent, Black Isle Organic Ale was served in fully compostable Biopac cups made from plant matter.