Recruiting Students to the Profession: From High School to the Office Florida Association of Accounting Educators October 7, 2004

Presented by Hubert W. Gill, CPA Coggin College of Business University of North Florida Jacksonville

Accounting Majors Increasing

FICPA Outreach Efforts “Accounting for Success” high school program Minority Summer Residency Program Teacher outreach through exhibits, presentations Revised FICPA Student membership Campus Champion college initiative

Accounting for Success 600-plus CPA volunteers working in nearly 600 Florida high schools

“Accounting for Success” Outreach Stats, Year 1 Total student outreach: 12,358 Career Day: 1,363 Career Fair: 8,000 Classroom Visit: 2,595 Club/Organization: 327 Job Shadow: 88 Total presentations made: 144 Total high schools visited: 73

“Accounting for Success” Outreach Stats, Year 1 Number of volunteers: 629 High School Coordinators: 405 CPA Speakers: 224 Total schools with an assigned High School Coordinator: 503 (out of 585; 86 percent)

Minority Summer Residency Program

Six-day, five night college residency program, begun in 1998 Funds raised by FICPA Accounting Careers and Education Committee Open to rising minority high school seniors interested in business, finance, and accounting Specially-designed curriculum teaches students about business, communication, college, and the CPA profession Field trips designed to show typical work environments and how accounting systems are applied Minority Summer Residency Program

MSRP Program Goals Increase awareness of the accounting, finance, and business professions Explore careers in accounting, finance, and business through structured activities Familiarize students with the college ‘living’ experience

“New” Student Membership Section 2h. Student Members. Any individual who is a full or part time student who is interested in accounting and is enrolled in a college or university in Florida. Individual becomes ineligible for student membership if qualified for any other category of membership at any time. FICPA Articles of Incorporation, Article III, Members

Benefits of Student Membership Affiliation with professional association – great for resume! Access to scholarship information Use of the FICPA Joblink service to post resume Free membership to local chapter Discount tickets to Florida attractions Participation in Sections, our online knowledge communities Free subscription to Florida CPA Today

Campus Champions Exciting new initiative, recruitment starting Fall 2004 One “champion” per college or university Individual to serve as a liaison between the FICPA and academia Application deadline: Nov. 12th

Campus Champions Criteria Licensed CPA (preferably Florida) Accounting educator at an accredited college/ university Willing to promote FICPA student membership (recruit about 10% student members) Not serving in same capacity for another association Renewable annually based on performance

Why Be a Campus Champion? Receive a complimentary FICPA Educator membership ($110 value) after year of successful performance Training, support and materials necessary for this role from the FICPA Regular communication from the FICPA of special events, tips, etc. Special recognition in Florida CPA Today magazine and FICPA web site

Young CPAs

FICPA Membership by Age

FICPA Membership Composition

AICPA Outreach Efforts PBS You! financial literacy series Takin’ Care of Business accounting curriculum Direct student marketing campaign “Start Here Go Places” web site

StartHereGoPlaces.com

What recruitment activities are happening on your campus?

Questions??? Comments??? Thank you!