„Where is the carsharing station, please?“ Young urban vacationers provoke rural tourism destinations DI David Knapp, MA, komobile w7 GmbH

2 Where is the carsharing station, please? © F. Gopp.at / pixeliode

3 THESIS 1 Young urban vacationers demand increasingly multimodal transport offers in the holiday destination.

4 Urban… Population development in Austria metropolitan areas are growing… Change since 2009 to 2050 in % Source: Statistik Austria

5 Young… New mobility trends  Decreasing car use  Increasing use of public transport  Reasons: Altered biographies Use of media and mobility Change of value orientation Budget reallocations Changes in transport system Declining daily car use and increasing weekly public transport use of 20- to 29-year-olds Public transportation is used at least once per week Car is used daily Source: InnoZ, 2012 People with car availability

6 Young urban mobility trends  Mobility is becoming more diverse = multimodal  Using instead of owning  Smartphone instead of an own car © car2go, frischesgras, ÖBB, DB Systel GmbH, alles werbung, caruso When you want a glass of milk, are you buying then a whole cow?

7 Impact  „Car-free“ households are an important group of vacationers.  These households live in a different „mobility reality“ compared to those in rural areas. 392 cars/1.000 inhabitants Vienna: 41% „car-free“ households © Rainer Sturm / pixelio.de Austria ø: 543 cars/1.000 inhabitants

8 But… © by-sassi / pixelio.de Tourism stakeholders mainly still have the „windscreen perspective“…

9 THESIS 2 Tourism destinations have to react on the multimodal transport demands if they want to address urban target groups. Some do…

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11 Neukirchen/Bramberg arrivals: inhabitants:6.440  Guest card = Mobility card: Free use of the regional railway and busses Discounted use of hikingbusses Discounted rental fee for (e-) Bike Involvement of offers at arrival and departure with the Pinzgaubahn  Three new hiking bus-routes  Integration of (e-)Bike rental  Marketing and PR-activities  Usage of the regional railway were above expectations © TVB Neukirchen

12 National Park Gesäuse: „Gsei(s)pur“ arrivals: inhabitants:  Shuttle service to the railway station  Door-to-door hailed shared taxi service  E-scooter rental  E-carsharing  Mobility information and booking of all mobility services via app  On average 3.5 passengers per taxi-trip © NP Gesäuse

13 Werfenweng arrivals: inhabitants:950  Train traveling with pick-up service  Electric vehicles for rent  Car-free village square with solar charging station  Local e-Taxi and night taxi  For arriving guests without a car the entire fleet and the shuttle as well as ELOIS are available free of charge  25% of guests arriving by train © Werfenweng

14 THESIS 3 By way of tourism new mutimodal transport modes find their way also to rural areas and initiate slowly new behaviour towards alternatives to the use of the own car also by the locals.

15  Traffic calming  Nature park bus  Shuttle service from railway stations  Solar boat  E-Bike and e-Scooter rental  bus passengers (tourists AND residents) in summer season 2012  Due to this passenger demand more frequent bus services were required and introduced. Weißensee arrivals: inhabitants:790

16  Shuttle service from railway stations  Packages including the railway  Introduction of hiking bus-routes  Mobility card allows simple use of (hiking) busses in the National Park  Mobility center  Passengers (tourists AND residents) of hiking busses increased by 38% to in Hohe Tauern National Park (Carinthia) arrivals: inhabitants: © NP Hohe Tauern

17  Car-free mobility guarantee  Improved scheduling of hiking- and ski-busses  Bus connection to the railway station  Free use of the busservice for holiday guests  Cooperation between regional stakeholders (tourism associations, cable car operators, communities, transport operators)  Growth of passengers in public transport by 165% to (2010  2011)  Residents use increasingly the new enhanced offer. Pitztal arrivals: inhabitants:7.500 © TVB Pitztal

18 MULTIMODALITY IN TOURISM Wishes to Santa Claus…

19 Important Measures  Accessibility from the main areas of origin: Direct connections Quality (quality of service, cleanliness etc.)  Information, information and information: Multimodal door-to-door information Destinations: Information about accessibility by public transport

20  Local Mobility: Offer for „car-free“ guests Offer must be „readable“ (clear, understandable, easy) Offer must be communicated  Pricing and tickets: International transport: attractive price offers Local transport: flat-rate tickets (day tickets, weekly tickets)  Cooperation between tourism und transport Important Measures

21 CONCLUSIONS The guest measures the multimodal transport standard on site with his familiar and habitual home standard. Mobility of tourism stakeholders ≠ Mobility of guests If you want to know something about the future, you must consult the youth.

22 BUT STILL, I OWE YOU ONE ANSWER…

23 Where is the carsharing station, please? Carsharing in tourism destinations? A possible future component in touristic multimodal transport offers… © F. Gopp.at / pixeliode