hello Romania retail forum, Bucuresti, 17 octombrie 2006 Rodica E. Cazangiu, sales director Orange Romania SA

standing still is the fastest way of moving backwards in a rapidly changing world

tendinte pe piata de retail in Romania  dezvoltare rapida  public educat cu asteptari crescute  branduri internationale si branduri locale  intensificarea concurentei  cresterea calitatii

reteaua retail a Orange Romania  33 magazine proprii in 29 orase  85 parteneri cu 937 magazine prezente in 317 localitati  55 distribuitori atingand 18,000 puncte de vanzare ale serviciilor PrePay

principiile Orange reflectate in retail ceea ce conteaza este experienta clientului  cui ne adresam (segmentare)  identificarea cerintelor, asteptarilor (cunoastere)  respect (ofera valoare)  recunoastere (recompenseaza clientul)  personalitate (in tot ceea ce facem traim valorile Orange)

fundamental  respect pentru legislatia tarii si drepturile consumatorului  responsabilitate in relatiile comerciale  dotari, aplicatii si logistica  norme de securitate  responsabilitate si implicare in comunitate

in beneficiul clientului  accesul la servicii indiferent de locatie/geografie  one stop shop  profesionalismul personalului (training, atitudine)  standarde europene in magazine

diferentiator Orange brand  dynamic  friendly  honest  straightforward  refreshing

dynamic

friendly

honest

straightforward

refreshing

Orange Concept Store – un altfel de magazin

SHOPPING MINDSETS & THE CUSTOMER JOURNEY the ground floor

the rotating plasma and the dynamic visual effect 4 reasons to visit: dr. Orange, café, concerts, wirefree zone

the trend zone, now dedicated to music the music dragon displays 9 live “musical” phones with headsets

the trend zone, now dedicated to music the music dragon displays 9 live “musical” phones with headsets

must have the hero of the month and the most irresistible offer

main selling area product clear segmentation in 3 categories: practical, chic, professional

the home zone specific offers for data transfer the business zone specific offers for high-speed data transfer

the home zone touch & try for all the products and services

between home and office – on the move freedom and mobility with solutions for mobile mail

grand piano celebrating loyalty on the stage, displays phones with special prices from the fidelity program

grand piano 12 live phones displayed on acrylic keys which replaced the original keyboard of an old piano

giant guitar guidance for the concerts up-stairs

the coffee & salad bar and the event corner a weekly schedule of events including concerts, theatre, training, presentations, TV shows

the coffee & salad bar and the event corner a weekly schedule of events including concerts, theatre, training, presentations, TV shows

the coffee & salad bar and the event corner a weekly schedule of events including concerts, theatre, training, presentations, TV shows

the coffee corner you can order a laptop from the menu, it’s wirefree everywhere

the coffee corner you can order a laptop from the menu, it’s wirefree everywhere

dr. Orange why not have a coffee while waiting for your issues to be solved / your phone repaired?

dr. Orange efficient aftercare and first level handset repair on the spot

submerge to the basement walking on water

the pay zone fish tank as a cash desk + impulse in the windows

we don’t see things as they are – we see things as we are curved mirrors distort the image, suggesting the underwater visual effect

the basic needs – the toilets underwater world printed on board and doors, all around the walls

the basic needs – the toilets come out refreshed, body and mind

the game zone play!

the future is bright and the new store is open share the experience thank you

the future's bright, the future's Orange