1. Hard Rock Café By Tannhäusers 2009

2. Hard Rock Café 106 locations in 38 countries Hard Rock is bringing the concept of the experience economy to its café operations. By Tannhäusers 2009

3. Hard Rock Café At Hard Rock the experience concept is to provide not only a custom meal from the menu, but a dining event that includes a unique visual and sound experience not duplicated anywhere in the world. By Tannhäusers 2009

4. Hard Rock Café This strategy is succeeding. By Tannhäusers 2009

5. Hard Rock Café Hard Rock has its mission, which organizes its purpose for being and provides boundaries and focus. By Tannhäusers 2009

6. Hard Rock Café Mission --> Public image As a consequence of having a clear and obviously effective mission it creates this successful public image. By Tannhäusers 2009

7. Hard Rock Café About 48% of sales are from merchandise. This is because of each restaurant in different cities is selling unique items in that way that a Hard Rock t-shirt with London on it really was bought in London. This makes people take the opportunity to buy one when they are abroad. By Tannhäusers 2009

8. Hard Rock Café Maximum value as percieved by customers. By Tannhäusers 2009

9. Hard Rock Café The trick is not to play the game better than the competition, but to develop and play an altogether different game. By Tannhäusers 2009

10. Hard Rock Café Relating to the 10 decisions of OM. Location selection Things they must consider: - Political Risk - Currency Risk - Social Norms - Brand Fit - Social Cost - Business Practices By Tannhäusers 2009

11. Hard Rock Café Relating to the 10 decisions of OM. Goods and service design They provide a unique experience with their goods and services offered at the restaurants. By Tannhäusers 2009

12. Hard Rock Café Relating to the 10 decisions of OM. Quality The actual quality of food and merchendice is not so much in focus as the quality of the unique experience of being in one of their restaurants. The visual and auditorial quality is essential in their strategy. The experience itself is their product. By Tannhäusers 2009

13. Hard Rock Café Relating to the 10 decisions of OM. Process & capacity design They educate their staff to provide a high quality entertainment. They design the facilities by means of exclusivity, buying and displaying unique music related objects (such as guitars of Jimi Hendrix) and organizing music events. By Tannhäusers 2009

14. Hard Rock Café Relating to the 10 decisions of OM. Layout design Each cafe is a museum in the environment of a bar- restaurant. By Tannhäusers 2009

15. Hard Rock Café Relating to the 10 decisions of OM. Human resource and job design They have created a dynamic working environment where staff have to fit the image of Hard Rock Café. Singers for performances are an essential but expensive part of the total system design. By Tannhäusers 2009

16. Hard Rock Café Relating to the 10 decisions of OM. Inventory Their inventory consists of: unique objects related to rock history, the memorabilia (merchandise), special decorations and a special menu. By Tannhäusers 2009

17. Hard Rock Café Relating to the 10 decisions of OM. Scheduling 70 % of their guests are tourists so this means that they have to have flexible schedules in their restaurants in order to provide services adapted to different cultures and demands. By Tannhäusers 2009

18. Hard Rock Café Relating to the 10 decisions of OM. Maintenance The unique musical objects are shared and rotated between branches all over the world. They provide new different activities and performances all the time. By Tannhäusers 2009