Carnegie Mellon Qatar © Robert T. Monroe Course Innovation For Social Good: Danimal In South Africa Case Study Robert Monroe Innovative Product Development April 18, 2012

Carnegie Mellon Qatar © Robert T. Monroe Course Administrivia: Final Project Presentations Presentations Begin promptly at 10:00 on Wednesday, April 25 Each group will have 25 minutes to present their proposal for a new product or service concept at a “Gate 3 (Go/No-Go) Review” –You should plan to present no more than 15 minutes, leaving at least 10 minutes for discussion, questions, and feedback –Details and expectations specified in final project assignment I will be available to meet with groups after the presentations from 1:00 – 5:00 on Wednesday, or before 12:00 on Thursday. –Plan to meet with me as a group before completing your final report! –Reserve a time to do so with Maha Kanso

Carnegie Mellon Qatar © Robert T. Monroe Course Administrivia: Challenge Problem 8 Short challenge problem posted to wiki Basic idea –Do some research to discover and learn about an organization that has developed innovative products, services, business models, or approaches to address large, pressing, human social problems. –Write a brief (no more than 1 page) report addressing questions listed on the wiki –Be prepared to quickly present and discuss what you have found in class on Monday. 50 point challenge problem

Carnegie Mellon Qatar © Robert T. Monroe Course Prahalad’s Principles for BoP Business 1.Focus on price performance of products and services. Serving BoP markets is not just about lower prices it is about creating a new price-performance envelope 2.Innovation requires hybrid solutions. BoP consumer problems cannot be solved with old technologies alone. 3.Solutions must be scalable and transportable across countries, cultures, and languages. Solutions must be designed with ease of adaptation in similar BoP markets. This is a key consideration in gaining scale. Source: [Pra09] C.K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, 5 th edition, Wharton School Publishing, New Jersey, 2009.

Carnegie Mellon Qatar © Robert T. Monroe Course Prahalad’s Principles for BoP Business 4.All innovations must focus on conserving resources: eliminate, reduce, and recycle 5.Product development must start from a deep understanding of functionality, not just form. Marginal changes to products developed for developed-world customers will not work. 6.Process innovations are just as critical as product innovations. In developed markets, the logistics system for accessing potential customers, selling to them, and servicing products is welll developed. This is not the case in BoP markets; access and education can be a daunting task. Source: [Pra09]

Carnegie Mellon Qatar © Robert T. Monroe Course Prahalad’s Principles for BoP Business 7.Deskilling work is critical. Most BoP markets are poor in skills. The design of products and services must take into account the skill levels, poor infrastructure, and difficulty of access for service in remote areas. 8.Education of customers on product usage is key. In the absence of traditional approaches to education, new and creative approaches must be adopted. 9.Products must work in hostile environments. Products must be developed to accomodte the low quality of the infrastructure. Source: [Pra09]

Carnegie Mellon Qatar © Robert T. Monroe Course Prahalad’s Principles for BoP Business 10. Research on interfaces is critical given the nature of the consumer population 11.Innovations must reach the consumer. Designing methods for accessing the poor at low cost is critical 12.Product developers must focus on the broad architecture of the system – the platform – so that new features can be easily incorporated Source: [Pra09]

Carnegie Mellon Qatar © Robert T. Monroe Course Reminder! Faculty Course Evaluations Please take a few minutes over the next week to complete your Faculty Course Evaluation for this course. Online: Your feedback: –Helps me improve the course –Helps your fellow students make better decisions about courses and professors –Is anonymous – I get a report with results and comments 2-3 weeks after grades are in –Should only take 5-10 minutes to complete –Is very important for: Faculty reviews, evaluation, and promotions Selection of courses offered and teaching assignments

Carnegie Mellon Qatar © Robert T. Monroe Course References [Chr97] Christensen, Clayton M., The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Press, 1997, ISBN [Pra09] C.K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, 5th edition, Wharton School Publishing, New Jersey, 2009