- Social Media is a HR instrument used in organisations in the Netherlands; - Social media can be used for: - Recruitment; - Employer branding; - Sharing knowledge and increasing knowledge of employees; - Communication with employees; - Better interaction between organizations; - Increase involvement with the organization - Find out the needs of employees, the ideas of employees and their personal performance;

Recruitment - Referral recruitment ▪ facebook ▪ Linkedin ▪ Twitter - Employee trusts their network - Employer trusts their employee Employer branding - Reputation of organizations - Social media increases visibility - HR-professional facilitate the conversation on social media

Is Social Media a ‘hype’? Social Media has been around for many years, but it is becoming increasingly popular due to its accessibility. SixDegrees was the first Social network service launching in 1997

The social web

Risks  Social Media technologies are constantly evolving  Increased privacy and compliance concerns  Increased vulnerability to piracy and infringement

‘With great risk comes great reward.’  Employee engagement and employee communication can be accelerated with social media  HR service delivery can be improved through emerging technologies  Access to enormous amounts of information

Additional benefits  Enhancement of public image  Improved interactions with customers  More employee engagement

A good practice of a Social Media organization There are many organizations which use Social Media in very differt ways. We will try to describe the best example of an organization which uses Social Media.

Job agencies  One of the organizations which use a large amount of Social Media  Recruitment but also other things and processes in the organization  Development & Training  Marketing and sales are also based on the popularity of an organization. Social Media plays a big part in the marketing and sales, this is the place where a lot of new connections and also profit can be made.

Within a job agency, profits  Less time needed to fullfill vacancy’s  More time to do other internal tasks  Better image and popularity  TIME IS MONEY! $$$

Social Media, not only for numbers or profit…  But also for popularity  When an organization is popular, people attend to buy rather the brand they already know, than an unknown brand  (think of brands like Coca Cola or Phillips)  This is one of the reasons Social Media is making its way to the top

Current use of social media  Personal  Professional;  Facebook, linked-in, Twitter, Youtube, Skype

What do you believe are the future developments and trends concerning Social Media ?  More ‘social media addictions’  Less Facebookaccounts  The average use of social media wil expand

Will this have an impact on HR and how can HR respond to these development ?  Average HR-professional  Social media platforms  Specializing in social media  Social media is a cheap HR-tool (skype jobinterview)

Conclusion  We will learn how to use social media  We will expand our social media hours

Discussion Every organisation should use Social Media! Yes No

Do not let this be your future!