Worktech, Madrid, June 12th Frans van der Reep, Inholland University of Applied Sciences, the Netherlands

Context creates Meaning. Lack of meaning creates distrust and rules. What provides meaningfulness for you?

Change of context: change of meaning How does a paradigm shift feel? Cape Town Meaningfulness is a challenge

Context changes: Are you guided by understanding or by ideology? Mental Models change Business Logic changes New Technologies Changes accelerate

What happens in Western Europe society TOPDOWNTOPDOWN BOTTOMUPBOTTOMUP Push orientedPull oriented TOPDOWN ICT PLANNING MARKETING POLITICS OPEN/ SOCIALS PROTOTYPING SALES COURTS OF JUSTICE NEWSPAPER EUROPEAN RULING PRIVATE INITIATIVES REFERENDUM INNOVATION PLANNING

What is happening in the business arena? Push orientedPull oriented Focus on Continuity Rule based Behaviour Lean&Mean Focus on Flexibility Principle based Behaviour Lean&Meaningful Big Companies Small Companies

OUTSOURCING CORE-EXCELLENCE BPM OPERATIONAL EXCELLENCE Who’s my PAL COMMUNICATIONAL EXCELLENCE MANAGEMENT & CONTROL CONTROL EXCELLENCE simplecomplex dynamic environment static environment We need new words

Simple Demand Complex Demand CAMOUFLAGE Stand up Digital World: Recursion&The Personal Age Sneller, L. & Heuvel, P. van den (2010). 3C en ERP: het verband tussen marktsegmentatie en informatievoorziening. In Reep, F. van der & Wit, D. de (Eds.), Waven en Weven: Op weg naar digitopia?, (pp ). Rotterdam: INHOLLAND.

Place: Maintainer, focus on what is known Space: Entrepreneur, focus on what is unknown visible certain static invisible uncertain dynamic Best Practice Enlarge quantity Space and Place Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust

Frisblik Research: jobs and various business excellences representative administrative assistent Shop assistant consultant simpel ingewikkeld Dynamische wereld Statische wereld Reference: Complexe vraag Simpele vraag

Coming soon…. Do It Yourself biology NIBC convergence of nano, biology, information and cognitive sciences Robotising, 3D printing Sensorising (van sensors around,near, on, in us) Wearable Tech Scanning and Tagging and Tracing + Indoor GPS Internet of Things Big Data and Deep Learning Artificial Intelligence and Behavioural models Machines that decide: “Watson” - CAAS (Cognition as a Service) Emotional Aware Software Gamification Nano Machine2Machine DNA

What creates meaningfulness: Design for people For you and me

live my livelive my live do my job/tasksdo my job/tasks feel goodfeel good look goodlook good save moneysave money find entertainmentfind entertainment live a healthy lifelive a healthy lifedecide achieve my ambitions and goalsachieve my ambitions and goals increase my power to act wiselyincrease my power to act wisely be surprisedbe surprised live a meaningful and joyful lifelive a meaningful and joyful life keep myself informedkeep myself informed support my loved one'ssupport my loved one's Help me to:

Recursion creates meaningfulness ERP/scientific management/Taylor is based on fragmentation and basically enhances control excellence ERP/scientific management/Taylor is based on fragmentation and basically enhances control excellence Communication is about understanding one’s contribution to the system as a whole. Recursive systems provide for that Communication is about understanding one’s contribution to the system as a whole. Recursive systems provide for that Anthropology: each sustainable social system is recursive in nature Anthropology: each sustainable social system is recursive in nature

live my livelive my live do my job/tasksdo my job/tasks feel goodfeel good look goodlook good save moneysave money find entertainmentfind entertainment live a healthy lifelive a healthy lifedecide achieve my ambitions and goalsachieve my ambitions and goals increase my power to act wiselyincrease my power to act wisely be surprisedbe surprised live a meaningful and joyful lifelive a meaningful and joyful life keep myself informedkeep myself informed support my loved one'ssupport my loved one's Help me to:

Recursive structures enable me to understand my contribution to the system

Stewardship

Don’t make cooperation just risk management Survival of the most cooperative and kindest. Cooperation is not a spreadsheet thing but a decision

References, for further reading El mundo digital. A la búsqueda de una nueva perspectiva personal alrededor del nuevo entorno de Internet del futuro, (in) adCommunica nr 2, 2011, ISSN , p Social media and Social Companies, a vision on new requirements for future software in the networked economy, BP Quarterly, year 1, November 2010, p Social media and Social Companies, a vision on new requirements for future software in the networked economy, BP Quarterly, year 1, November 2010, p , nr 1 Designing Process, Looking Back from the Future, CSC Research Services Journal, 2003, p c, Internet and Retail. Towards a new segmentation? European Retail Digest, Issue 49, 2006, p Peter van den Heuvel, Unified Organizations. Do you fit in? BPTrends, October 2010 Dick Markvoort, Deliberately Choosing Simplicity, BPtrends, December 2010 Social Media and Social Companies, BPtrends.com, november 2010 From Schedule Push to Reality Pull, European Retail Digest Issue 48, winter 2005, p Selection of publications prof. Frans van der Reep