1. How business see their market 3C segmentation Lectoraat Digital World/E-business Rotterdam Peter van den Heuvel Fellow van het lectoraat Piet Alblas Fellow lectoraat

2. Your view on reality

3. determines your actions

4. For example: how do you see Education That determines your actions!

9. What’s your view? Now: how business see their market

10. How do you see your customer/market Simpel of complex Dynamic or static

11. How do you see your customer/market Simpel of complex Dynamic or static

12. How do you see your customer/market Simpel of complex Dynamic or static Simpel: focus on efficiency Complex: focus on research, knowledge, standardisation Static: focus on low cost mass production Dynamic: focus on listening and flexiblity

13. What are you going to do, to choice standard or custom-made low cost/high quality How do you coordinate IT Outsourcing Performance indicators Values/trust

14. View on the Customer Simpel demand Complex demand Dynamic environment Static environment 3C Basismodel Frans van der Reep

15. View on the Customer Simpel demand Complex demand Dynamic environment Static environment 3C Operational Excellence AwayAny-way Basismodel Frans van der Reep Order

16. Coordination Simpel demand Complex demand Dynamic environment Static environment 3C OrderOperational Excellence AwayAny-way Basismodel Frans van der Reep Command and ControlStandardising excellence Outsourcing Pooling Alligning Linking

17. Coordination Simpel demand Complex demand Dynamic environment Static environment 3C OrderOperational Excellence AwayAny-way Basismodel Frans van der Reep

18. Choice Simpel demand Complex demand Dynamic environment Static environment 3C OrderOperational Excellence AwayAny-way Basismodel Frans van der Reep Command and ControlStandardising excellence Outsourcing Pooling Alligning Linking Outsourcers Costsavers Flexibels Functionals

19. IT development controlpersonal productivityteamworkdynamic Organizational development centralizeddecentralizedenhanced hierarchicaldistributed responsibilityvirtual Information access MIS-department corporation, enterprise controlling anybody, any place any time mainframe 1-tierPC/LAN 2-tierclient/server 3-tiernetwork-centric Internet: synchroniseer de internals F.A.M van der Reep Alignment:

20. High volume low marges Efficiency, low costs Product oriented Central planning/control Not innovative Taylor ICT: standardisation/costcenter/ERP Dynamic world Simpel Stabile Low volume Niche High revenues High marges Custommade Standardised competentions Shared values Customer oriented Reality Pull Innovative ICT: investment/employee fit Standardisation Follower/not innovative Proven technology High volume Front office simpel Outsourcing Not investing/ASP Flexible ICT: costcenter/outsourced Sevice business Volume high, High marge Standardisation processes Functional organised Higvalue/high expertise services ICT: costcenter/more innovative What Business are we in? Complex Outsourcers Flexibels Functionals Costsavers

21. C2: Coordination Who is coordinating here? Reality pull – schedule push

22. Assignment Choose an organisation and analyse witjh the information you have/can find the consistency between View on market Choice Coordination