1. Adam Main 990973247 Enabler Smart Phone New Technology Data Record Collect Software Hardware Observe Activities Interface User Consumer Lives Profile Tracking Behaviour Info

2. Adam Main 990973247 Enabler Smart Phone New Technology Data Record Collect Software Hardware Observe Activities Interface User Consumer Lives Profile Tracking Behaviour Info Smart Tags Privacy Sensors Cameras GPS Motorola Sprint Companies Manage Economy Personal Beliefs Links IT Benefit Communicate Individuals Statistics Recommend Share Restrict Automatic Help Target Aware Customers History

3. Adam Main 990973247 Enabler Smart Phone New Technology Data Record Collect Software Hardware Observe Activities Interface User Consumer Lives Profile Tracking Behaviour Info Smart Tags Privacy Sensors Cameras GPS Motorola Sprint Companies Manage Economy Personal Beliefs Links IT Benefit Communicate Individuals Statistics Recommend Share Restrict Automatic Help Target Aware Customers History Value Own Data Wal-Mart Income Price Discrimination Filter Peers Vendors Brands Hide Loyalty Persuade Entice Results Efficiency Time Savings Knowledge Intelligent Deals Markdowns Choices Real Time Strategic Enabler -Pop Sales Advertising Positioning Marketing Dynamic Learn Daily Routine Personalized

4. Adam Main 990973247 Enabler Smart Phone New Technology Data Record Collect Software Hardware Observe Activities Interface User Consumer Lives Profile Tracking Behaviour Info Smart Tags Privacy Sensors Cameras GPS Motorola Sprint Companies Manage Economy Personal Beliefs Links IT Benefit Communicate Individuals Statistics Recommend Share Restrict Automatic Help Target Aware Customers History Value Own Data Wal-Mart Income Price Discrimination Filter Peers Vendors Brands Hide Loyalty Persuade Entice Results Efficiency Time Savings Knowledge Intelligent Deals Markdowns Choices Real Time Strategic Enabler -Pop Sales Advertising Positioning Marketing Dynamic Learn Daily Routine Personalized v Trust Danger Intruding People Devices Destination Government Revolutionary Subscribe P&G Market Share Gains Inventory Destinations Campbell’s Attract Agent Based Modeling Perception Parse Super Marketer Purchasing Dock Product Offering Know Yourself It Knows You Private Label Translator Encounter Money Driving Control Customize Anticipation Emergence Interaction

5. Adam Main 990973247 Enabler Smart Phone New Technology Data Record Collect Software Hardware Observe Activities Interface User Consumer Lives Profile Tracking Behaviour Info Smart Tags Privacy Sensors Cameras GPS Motorola Sprint Companies Manage Economy Personal Beliefs Links IT Benefit Communicate Individuals Statistics Recommend Share Restrict Automatic Help Target Aware Customers History Value Own Data Wal-Mart Income Price Discrimination Filter Peers Vendors Brands Hide Loyalty Persuade Entice Results Efficiency Time Savings Knowledge Intelligent Deals Markdowns Choices Real Time Strategic Enabler -Pop Sales Advertising Positioning Marketing Dynamic Learn Daily Routine Personalized v Trust Danger Intruding People Devices Destination Government Revolutionary Subscribe P&G Market Share Gains Inventory Destinations Campbell’s Attract Agent Based Modeling Perception Parse Super Marketer Purchasing Dock Product Offering Know Yourself It Knows You Private Label Translator Encounter Money Driving Control Customize Anticipation Emergence Personal Digital Context Public Digital Context Transmission Enabled Data Company Ownership Patterns Inter-Connection Communication with Things Interface Fingertips Desire Layers Tool for Living Searching Office Depot Kroger Nabisco Conduit Calculation Results Trade-offs Proliferation Place Interaction Compliance Relationship Decisions Census