Innovation Through IT: Enabling Systemic Innovation Cynthia Breazeale Innovation Strategic Program Manager ISTG Innovation November 6, 2004

2 Delivering SOLUTIONS –Integrate and support the complex, critical, invisible “plumbing” Working FOR PEOPLE EVERYWHERE –Deep understanding of customer needs By INTEGRATING PROCESS + TECHNOLOGY –At appropriate points to better meet goals IT’s Credentials

3 Intel IT’s Innovation Enabling Role Management of physical innovation centres Creation of a global “innovation pipeline” –Idea capture & development, online showcase, wall-of-honor –Instrumentation to track innovation-related metrics Use of the unique IT-engineer skill-set applied to: –Developing novel technology uses & new solutions –Influencing future product designs –Enabling IT solution & support mechanisms for new markets Development of transformational business practices –IT Business Value Indexing

4 Intel ® IT Innovation Centres The global centres serve as a: –Catalyst of disruptive technology development –Venue for industry influencing –Location for showcasing information technology solutions –Environment to conduct training & executive seminars Intel, Intel IT Innovation Centre, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

5 Innovation Pipeline * Other names and brands may be claimed as the property of others. innovation Contribute now!

6 Actual Business Results Innovation culture change Innovation pipeline mgmt Executive seminars Internal workshops Strategic Advisory Engagements Disruptive technology identification & maturing Rapid solutions prototyping Usage model development Strategic pilots Solutions/technology transfers Industry publications (WP, case studies, books) IP filed/granted Intel products influenced Intel product/business solutions, ideas, & opportunities identified

7 Applied Innovation …

8 Internal Solutions P2P & Intel ® Content Distribution Software (Intel ® CDS) Breaks the bandwidth bottleneck for rich multimedia Large files delivered at LAN speed ~ Creates opportunities for new usage models 5 patent applications Breaks the bandwidth bottleneck for rich multimedia Large files delivered at LAN speed ~ Creates opportunities for new usage models 5 patent applications ~70% WAN offload to LAN Share and Learn – 25k+ users Intel, Intel ® Content Distribution Software, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

9 Peer Engagements Westminster Wireless City Win-Win IT Investment Wireless CCTV 80% capital cost reduction Wireless CCTV install 1-day lead time instead of two months Business case enables wireless proliferation and overlay of other services Intel ® Centrino™ mobile technology + WIFI* + WiMAX * Other names and brands may be claimed as the property of others. Intel, Intel Centrino, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

10 * Other names and brands may be claimed as the property of others. Industry Solutions skoool.ie Intel, the Intel logo, skoool, and the skoool logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

11 Product Support PC Basics Courseware in 12 Languages Objective: Incentivize first time PC Buyers in emerging markets by explaining to PC users what they can do, and how Audience: Everybody (Home users, business users) * Other names and brands may be claimed as the property of others.

12 New Information Technology Use Models Assisted Living Does this affect your imagination? Watch with me…

13 Industry Recognition Achievements in planning and implementing e-Learning initiatives skoool.com concept 2003/2004 National Digital Media Awards - X6 Special mention for which contributed to Intel’s 6th place worldwide as an organisation demonstrating excellence in training ESAT BT Golden Spider: Overall Award Best Irish Website Intel® Knowledge Sharing Solution Peer-to-Peer System Learning at Intel Two Gold Awards July World Summit on the Information Society Award 2003 Corporate exchange award 2003 for e-learning Masie Award 2003 * Other names and brands may be claimed as the property of others. Intel, skoool, Knowledge Sharing Solution, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

14 Innovation Through IT: Tomorrow’s Solutions – Today Thank You Intel, Intel Xeon, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.