BUSINESS IDEA:  GONDRY OPHÉLIE  VERGHETEM CLAIRE  LAMOOT FLORIAN  CAILLE LUDIVINE  LOEUILLET QUENTIN.

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Presentation transcript:

BUSINESS IDEA:  GONDRY OPHÉLIE  VERGHETEM CLAIRE  LAMOOT FLORIAN  CAILLE LUDIVINE  LOEUILLET QUENTIN

OUR IDEA?  It’s a service : Cinema with a restaurant service  Equipped with a screen and projector  Different kinds of halls (one specialized in 3D movies)  Special nights with themes like Christmas, New Year’s eve, spring break…  Circular building with the kitchen in the middle

OUR CUSTOMERS? customers childrenTeenagersSeniors Grown ups There are no special customers!

HOW? Manpower:  Cook  Waitress  Technician  Maintenance Agent Environment:  Safety  Maintenance Methods:  Service directly in rooms  Customers’ orders sent thanks to touch sensitive screen kiosks  Dishes prepared in kitchen Materials:  Depending on dishes  Buy Movie to Producers Means:  Movie screen  Round table  Swivelling chairs  Loud speakers on table  Kitchen equipment  Touch sensitive screen kiosks to send orders  Different kinds of halls Two in one

SWOT ANALYSIS

PRICE?  Different prices / different dishes  Group rates, family special rates… Menu 1 Numerical Movie + fast food (17€) 3D Movie + fast food (22€) Menu 2 Numerical Movie + restaurant (22€) 3D Movie + restaurant (27€)

ADVERTISEMENT  Movie programme in newspapers  Facebook page  Twitter Page  YouTube Channel  Vine Channel

FINANCE  Installation:  Kitchen  Cookers,, ovens, cold room, other equipment… 30,000€  7 halls  Building: 1760m² x 1283€ (average price in 2013) = 2,258,080€  Projectors (1,400€ x 7 = 9,800€)  Screens (1,700€ x 7= 11,900€)  Food and movie investment (2,5% of benefits for the SACEM: more than 4,950€ by movie) (about 252,000€ invested per month in food)  Employees (technicians, cooks, waitresses…) (4 waitresses per hall + 14 cooks + 3 sales assistants + 20 other staff = 41 people: 61,500€)  Tables with digital screen for orders (25 tables per hall (200€), 4 chairs per table (50€) = 70,000€)  Benefits per month (broadcast of 7 different movies per month) 755,230€ (407,000€ of profits)  We will need a year to pay back our investments and make the project profitable