1. Content Strategy Campaign

2. The Organization South Fork Public House
Opened January 2010, by Wade Dissmore and Jim Harbour
South Fork Public House derives its name from the South Fork of the Palouse Water Basin located nearby.
Warm inviting atmosphere, with a bar and flat screen TV’s

3. Current Outreach Trying to reach: All ages New customers
Local customers
Traveling customers

4. Current Outreach How they reach customers
Facebook, Twitter, Company website, Food truck
Based on current outreach: B-

5. New Content Strategy 3 separate ideas Use hashtag #sffood
All promote South Fork and incorporate new content strategies

6. Idea #1
Cook Off:
Bring in current customers to prepare the most popular South Fork meals
Enter by using the hashtag #sffood users with the most tweets will enter the contest
There will be three rounds: appetizer, main course, desert
Winner wins gift card to South Fork
This will be aired in all of Washington to bring in loyal customers to compete from outside of the city (i.e. Spokane, Seattle)
Inspiration from Chopped on Food Network

8. Idea #2 “How To” with favorite meals from South Fork
Chef will record a short clip on how to recreate your favorite South Fork meals at home
Posted to Youtube and uploaded to the Facebook and Twitter pages, using hastag #sffood, as well as airing in the Pullman and Moscow area
Controversy: could cause customers to want to make these at home more than coming into the restaurant, use of secret ingredient could prevent that

10. Idea #3 Creating a new menu item
Customers from the area will enter the contest by creating a new dish for South Fork to add to their menu
Current customers and chefs will do a taste test
The winner wins their item on the South Fork menu under their weekly specials
Promoted through platforms: Facebook, Twitter, Company website using hashtag #sffood