Introducing… Mark Renner

Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital

Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital Grew up in Real Estate – Father owned Real Estate Company

Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital Grew up in Real Estate – Father owned Real Estate Company A graduate of the University of Nebraska-Lincoln, B.S. in Economics

Introducing… Mark Renner Mark was given his nickname of being “Mr. Omaha by Children’s Hospital Grew up in Real Estate – Father owned Real Estate Company A graduate of the University of Nebraska-Lincoln, B.S. in Economics IBM Computer Marketing Representative – first job before Real Estate

Mark Renner & Taking Your Home To Market

Seller’s Goals Best Price

Seller’s Goals Best Price Shortest Time Possible

Seller’s Goals Best Price Shortest Time Possible Least Amount of Inconvenience

We Offer… Bigger Market

We Offer… Bigger Market Better Market

We Offer… Bigger Market Better Market Greater Know-How

Bigger Market Extensive Local Marketing

Bigger Market Extensive Local Marketing Mail to Neighbors

Bigger Market Extensive Local Marketing Mail to Neighbors Mail to Move-Up Neighborhoods

Bigger Market Extensive Local Marketing Mail to Neighbors Mail to Move-Up Neighborhoods 85% Of All Buyers Start on the Web

Most web visits of any Real Estate Company Web Site in Omaha

An in depth resource of Real Estate Information

Your Home Information

Your Home Information Your Community Information

Your Community Information

Your Community Information Schools

Your Community Information Schools

Your Community Information Schools

Your Community Information Shopping

Your Community Information Recreation

Your Community Information Health Care

Your Community Information Demographics

A Photo Slide Show of your home is ed to Every Agent in The Multiple Listing System.

Better Market Relocation Network is Largest in the Nation

Better Market Relocation Network is Largest in the Nation Our Sales Price to List Price % is the best in the Omaha Market

Better Market MLSMark Average Days On Market 7059 Average List to Sales price Ratio 97.1%97.2% Sale Conversion Ratio 91.5%100%

Better Market MLSMark % of Listings Taken that Sold During the Listing Period 54.95%98.5%

Easy Exit Listing Agreement

Greater Know-How Home Enhancement

Greater Know-How Home Enhancement Negotiation Expertise

Greater Know-How Home Enhancement Negotiation Expertise Smooth Transaction

Greater Know-How Home Enhancement Negotiation Expertise Smooth Transaction Testimonials

Home Enhancement Staging

Home Enhancement Staging Special Reports

Home Enhancement Staging Special Reports Contractor

Negotiation Expertise 35 Years Experience

Negotiation Expertise 35 Years Experience Negotiated Thousands of Contracts

Negotiation Expertise Call Agent and thank them for their hard work

Negotiation Expertise Call Agent and thank them for their hard work I want to enroll the agent

Negotiation Expertise Call Agent and thank them for their hard work I want to enroll the agent Make it a win-win, not a confrontational experience

Negotiation Expertise At this point, I show you, the Seller, a snapshot of the market…houses sold and houses currently in competition with you.

Negotiation Expertise Together we determine a counter offer that proves your house is the best house at that price in the entire area

Negotiation Expertise Attach Comparables to Counter Offer

Negotiation Expertise Attach Comparables to Counter Offer I will put cover letter on the counter offer covering a few items:

Negotiation Expertise Items in Cover Letter with Counter Offer 1.Thank the buyers for their offer. 2.Let buyers know their agent is working hard for them and has earned my respect.

Negotiation Expertise Items in Cover Letter with Counter Offer 3. Letting them know that our counter offer, based on the evidence attached, makes the property the best house on the market for this price.

Negotiation Expertise Items in Cover Letter with Counter Offer 4. Letting them know that the sellers are very thankful for the offer and want to insure that all parties are pleased with the contract and want to create a win-win.

Negotiation Expertise Did the other agents you may have interviewed demonstrate their skill and understanding in this area?

Negotiation Expertise Would you agree the ability to negotiate could get you 2 or 3 % more for your home.

Negotiation Expertise Isn’t this really what you are paying for?

Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale

Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale 2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”.

Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale 2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”. 3. Counsel with Buyer’s Mortgage Loan Officer.

Smooth Transaction Contract Acceptance thru Closing 1.Negotiate the sale 2. Be certain Buyer is qualified – require a “Pre- Approval Letter” not a “Pre-Qualified Letter”. 3. Counsel with Buyer’s Mortgage Loan Officer. 4. Set up Inspection time –Review with Buyer’s Agent that the inspection is to determine “Material Defects” not cosmetic items.

Smooth Transaction Contract Acceptance thru Closing 5.Review Inspection Report and make recommendations as to which repairs, if any, you the seller, should do.

Smooth Transaction Contract Acceptance thru Closing 5.Review Inspection Report and make recommendations as to which repairs, if any, you the seller, should do. 6. Arrange for contractor, at seller’s request, to bid and make repairs as per agreed items from the Inspection Report.

Smooth Transaction Contract Acceptance thru Closing 7.Arrange for termite/wood destroying insect inspection.

Smooth Transaction Contract Acceptance thru Closing 7.Arrange for termite/wood destroying insect inspection. 8. Review termite/wood destroying insect inspection report and report to seller.

Smooth Transaction Contract Acceptance thru Closing 7.Arrange for termite/wood destroying insect inspection. 8. Review termite/wood destroying insect inspection report and report to seller. 9. Set appointment for appraisal of property

Smooth Transaction Contract Acceptance thru Closing 10.If property does not appraise, provide Appraiser with comparables and work to get appraisal value to equal purchase price.

Smooth Transaction Contract Acceptance thru Closing 10.If property does not appraise, provide Appraiser with comparables and work to get appraisal value to equal purchase price. 11.Review Title Insurance Commitment and assist Title Company in removing any potential problems with the Seller providing clear title to the property at closing.

Smooth Transaction Contract Acceptance thru Closing 12.Review closing figures and inform sellers of any irregularity in charges.

Smooth Transaction Contract Acceptance thru Closing 12.Review closing figures and inform sellers of any irregularity in charges. 13. Follow through to be certain Closing is accomplished in a timely manner.

My Job? Test The Market

Pricing Strategy Too Low

Pricing Strategy Too Low Too High

Pricing Strategy Too Low Too High Competitive

What we want to do is price it within the competition.

Competitive What we want to do is price it within the competition. We want to look at homes similar in size and area and make certain we price it in that range.

Market Conditions Let’s Examine Why Initial Pricing is so VERY IMPORTANT!!

Market Conditions

# of Sales since 2000 are up 41%

Market Conditions # of Listings since 2000 are up 116%

Activity During First 3 Weeks of the Listing This is because the showings include those buyers already in the market

Elements of the Market Analysis Expireds………Market Rejects Solds……………Past History For Sale Now….Competition

Let’s Get Started!