Belly to Belly Create Relationships to Create Referrals

Developing referral partner relationships is the key to a recession proof Mortgage Business By creating these relationships with realtor partners we have a steady revenue stream of purchase loans Most of the “marketing” you do is centered on this idea 1. Videos 2. campaigns 3. Training classes 4. Calls 5. Cards

The idea is: Provide something of value first and ask for something in return later. This works when the agent see’s enough value (consistency) This practice has been the Blue Print for a long time now

Most Loan Professionals know this strategy Most fail for 1 reason They forget to create a REAL relationship!!!

The most expensive systems are Lures Lures are attractants They do exactly as they are intended to do “Attract your targets” Most loan professionals fall into the trap Buy the cool system, give it to the agents and because you gave it to them, they will automatically send you leads and referrals. Waiting by the phone for it to ring.

Not to be the bearer of bad news but……….. They are never going to call!! This does NOT mean that using these systems are wasting your time or money It means you MUST change you mind set of what they are intended for

Every marketing strategy you implement ask yourself this question: How will this get me face to face with my target? Answering this question will allow you to keep your focus on the real goal. To create and develop a referral partner relationship

There are lots of systems out there Agent Marketing ListBooster HomeScout Mobile Voice Routing Buy Referral Only and so on…….. Sole purpose to give you reasons to meet with agents

Meet to show the system first time Meet weekly to A. Discuss success or improve performance (get buyer info and call) B. Train on using the system (teach 1 specific piece weekly) During meetings focus on building the relationship Be a friend!!! Get to know them, let them get to know you

Video tips to agents Excellent “warm up” Introduces your personality Reminds people how you made them feel Creates a “celebrity” feeling in those who haven’t met you Sole purpose to give you a chance to get face to face

Call and ask to meet “I heard you were serious about growing your real estate business, I would love to treat you to a cup of coffee and see if I may be able to help you with that.” “I heard you are a rock star real estate agent. I would love to treat you to a cup of coffee and pick your brain a little bit about what has you running such a successful business.” “I know you are really well connected in our local real estate market. I would love to treat you to a cup of coffee and get some of your thoughts on some current trends I am seeing.”

Use the Realtor Needs Assessment at the meeting Ask to take notes Set up the next meeting to go over the commitment letter During meetings focus on building the relationship Be a friend!!! Get to know them, let them get to know you

Hi Freddie McRealty, this is Paul Baxter with Leader1 Financial. I am following up with you on *insert your value item here*. One of the things I do for my realtor friends is a free Realtor Needs Assessment. This is an in depth look at your real estate business as a whole. It can help you discover where you can improve on your business as well as focus more of your efforts. I would love to treat you to a cup of coffee and help you discover all your business can be.

Training classes Excellent “gift” of value Great reason to follow up A. If you taught “to treat you to a cup of coffee and answer any questions you may have” B. If someone else taught “to treat you to a cup of coffee and find out what other trainings you may be interested in” During meetings focus on building the relationship Be a friend!!! Get to know them, let them get to know you

Social Media can play a big role in this Being engaging helps develop the relationship part Use the daily 10’s to make sure you are staying engaged Be willing to like and share the things your partners (friends) care about

Because relationship is the key element to referral partners Make sure you are targeting the right agents. Choose who you want to work with because you are a good fit Trying to partner with someone you don’t care for or fit with will never be a real referral partner relationship

Become involved in the Real Estate Community in your area Become a sponsor lender for the local real estate board Be present at events and gatherings Offer to provide coffee or lunch or snacks for the meetings The more you hang around the groups who centrally focused on the real estate business, the more a part of it you become

Shake people you meets hands Smile and say hello Get to know people, let them get to know you Have normal conversations with those you meet Identify the true targets (it will be clear who the movers and shakers are) Invite them to share a meal and become a friend

Use online sources to see who are the active real estate agents in your area Homes.com – shows local pro’s, number of listing the pro has then link to personal website Realtor.com – same as above, may also include phone number on profile RealTrends.com – shows the cream of the crop. You can sort by area, volume, units. Rarely has contact info or link, requires Google research once you identify your target

The moral of the story A recession proof Mortgage Business through referral partner marketing is not about the fancy system or well produced video. It is about whether or not you can become a friend. That’s when you have a true partner.