AIP FOUNDATION EXPERIENCE IN ROAD SAFETY EDUCATION Ho Chi Minh City Mirjam Sidik Executive Director, AIP Foundation 9 November 2009

Content I. AIP Foundation overview - Profile & history - Stakeholders II. Road safety education projects - Helmets for Kids (HFK) - Traffic Safety Education (TSE) - Walk This Way (WTW) - E-learning (Click on Safety) - Public Awareness Education (PAE) III. AIP Achievements

The Asia Injury Prevention Foundation (AIP Foundation) is a U.S. registered 501 (c)(3) nonprofit organization Its mission is to combat the epidemic levels of road traffic injuries and fatalities in Southeast Asia and other regions of the developing world. Founded in 1999 in Vietnam, its main offices are in Hanoi and Ho Chi Minh City, with a branch office in Bangkok, Thailand. In 2001, the Vietnam Safety Products and Equipment Co. (V- SPEC)/Protec established producing lightweight, “tropical” helmet under new national standards About us

Our history Helmet standards, non-profit helmet factory, employ the physically disabled, helmet donation program Engage Government, other stakeholders & advocacy for better traffic safety legislation Traffic safety education, traffic safety environment changes Public awareness education

AIP Foundation stakeholders National Traffic Safety Committee Ministry of Education and Training Local Department of Education/ TSC/ local government Schools (students, teachers, parents) Media Sponsors (public & private sector) AIP Foundation Publicity & Local communities

II. Experience in road safety education 1. Helmets for Kids (HFK) 2. Traffic Safety Education (TSE) 3. Walk This Way (WTW) 4. E-learning (Click on Safety) 5. Public Awareness Education (PAE)

HANOI HO CHI MINH AIP Foundation project sites Thua Thien Hue Quang Nam Ca Mau Quang Binh Can Tho Long An Binh Thuan Da Nang Ninh Thuan Nha Trang Ha Tay Vung Tau Cambodia Nghe An Hoa Binh

Projects’ objectives  To provide children with good quality helmets as a proactive approach to protecting them from head injuries  To encourage and inspire children to learn and practice good traffic safety skills.  To improve the traffic environment inside and outside the target primary schools.  To involve and engage the local community and authorities in traffic safety activities  To improve traffic safety awareness and behavior of children in particular, and of the community as a whole

Helmets for Kids To present good quality helmets to children from poor families To equip and train teachers with necessary knowledge & skills on helmet wearing To organize outside class activities for children to practice road safety skills (Quiz, Helmet decorating contest, Play-act and performance contest, Photography contest) To coordinate with schools for recording crashes (if any) and monitoring the helmets wearing rate

Helmets for Kids

2. Traffic Safety Education (TSE) - Curriculum development, in collaboration with NTSC & MoET - Weekly road safety classes over six consecutive weeks - “Train the trainers”: to provide road safety teachers with new teaching methodology -Distribution of traffic safety materials to the parents - Improve parking area conditions inside the target schools

Traffic Safety Environment Modification

3. Walk This Way 1. Improve the safety walk-ability conditions outside of the target schools (Zebra crossing, Rumble strips, “school ahead” signal, parking area inside school for the parents..) 2. Develop “Walk safety” manual for students & training material for teachers 3. Provide the target school with “walk safety” teaching tools: stop hand, street/traffic corner mock-up

Pedestrian campaign

Before renovation No zebra crossing, rumble strips or traffic signs; Street vendor at school gate – frequent congestion

After Renovation Speed bumps, zebra crossing, traffic signs - significantly calmer traffic

4. E-Learning Curriculum Danger and Safety The streets around you Traffic lights Safe walkingSafety on motorcycleSafe crossing

5. Public Awareness Education

Public Awareness Education PAC1 was proven a highly effective initiative for eliciting support from the public and private sectors and dramatically contributed to national behavior modification in adult helmet wearing.

Child Helmet Wearing Campaign - Increase parents’ awareness of the helmet wearing in protection of children - Increase helmet wearing rates of children nationwide with a focus on largest cities: HCMC, Hanoi, and Da Nang) - Support the Gvt to close the loophole in Resolution 32

Child Helmet Wearing Campaign - “Little Sheriff” campaign was launched on March 2009 as an effort of AIP Foundation to influence kids in a friendly, interactive way. - During its six months, the campaign has made a successful impact on both kids and parents in terms of helmets & safety

Child Helmet Wearing Campaign

Achievements

Success story -Successfully introduced child helmet standard and improved adult helmet standard -Developed a quality helmet approved as the “tropical” helmet -Worked with MoET on a primary school curriculum used in all 64 provinces -Changed perception and behavior of people towards helmets -Our advocacy efforts for a better helmet legislation supported Resolution 32

 Over 400,000 free helmets distributed to schools in South-Eastern Asia  More than 120 schools in Vietnam, Cambodia, Laos & Thailand  Educated thousands of teachers; parts of curriculum used by MoET  14% fewer fatalities (2008 compared to 2007)  24% reduction in injuries  271 million $ saved Some results

Most prestigious advertising effectiveness award, IPA 2008 Prince Michael International RS award for outstanding contributions SKW award for advocacy effectiveness Awarded by the Prime Minister of Vietnam Shortlisted for 2009 Secretary of State’s Award for Corporate Excellence Our awards

Short movie

Future projects

Worldwide Partnerships CENTRAL AND SOUTH AMERICA AFRICA SOUTHEAST ASIA GLOBAL HELMET VACCINE INITIATIVE MIDDLE EAST HVI Regional Alliance for Road Safety Nigeria Senegal Tanzania Uganda HVI Regional Alliance for Road Safety Costa Rica Cuba Uruguay HVI Regional Alliance for Road Safety Cambodia Lao PDR Philippines Thailand Vietnam HVI Regional Alliance for Road Safety Oman

Helmet Vaccine Initiative – Regional Alliances Government Assistance & Capacity Building Safety Products & Equipment Public Awareness Education Traffic Safety Environment Modification for Schools Curriculum, Helmets, & Education HVI

Identify appropriate local partners in government, business, and within civil society in developing countries with the largest need Initiate Helmets for Kids programs for children through schools and diffuse public awareness of helmet safety in communities. Review quality standards. Introduce standards to cover ‘tropical’ helmets. Work with government partners to create an enabling legislative environment and enforcement mechanism for helmet use. Build a local factory to produce helmets on a non-profit basis, and employ the physically disabled in the workplace. Launch public awareness campaigns in partnership with public and corporate sectors. Announce legislation and enforcement changes as necessary. Continue education, awareness, marketing. Continue working with government on enforcement and quality issues as needed. HVI concept

Thank you for attention!