Brandmark Retail Promotions Execution

Integration of promotion and planning systems with content workflow and execution ● Our proposition ● Brandmark promotions execution platform enables retail merchants to increase their levels of… ● Consumer engagement with optimized product and promotion mixes across multiple trade zones ● Coverage of mobile, social and location-based channels ● Profitability through spot- market media buys and last- minute vendor discounts © 2013 Mediawide LLC 2 ● Brandmark promotion execution platform eliminates manual, offline, and duplicated media production workflows for ● Direct mailers ● Free standing inserts (FSIs) ● In-store circulars ● Automating the output of 26 content types from a single Adobe InDesign master: ● Web pages and banner ads ● Interactive circulars (HTML5 and ePub3) ● Mobile apps (iOS, Android, Windows8)

Omnichannel Promotions and Engagement © 2013 Mediawide LLC 3

Profit drivers ● Cycle times ● Time to market ● Time to synchronize multichannel resources ● Time to customerize ● Optimized product and promotion mixes ● Multiple trade zones ● Store-level specials ● Exploit last-minute opportunities ● Vendor discounts ● Media buying © 2013 Mediawide LLC 4

New engagement channels ● Brandmark Retail Promotion Execution automates the production of mobile, social, and location-based engagement packages ● Digital circulars, mobile coupons, loyalty apps ● Single Adobe InDesign master contains ● Responsive design layout engine ● One layer for each version ● Dynamic ad and artwork resizing ● Batch updates of changes across all versions © 2013 Mediawide LLC 5

Brandmark Retail Promotion Execution © 2013 Mediawide LLC 6

Brandmark unlocks 5-day dividend © 2013 Mediawide LLC 7

Brandmark Retail ● Promotion Channels ● Flyer, Direct Mail, POS, Web, Signage ● Multiple Versions ● Geography or other local requirements ● Product, Price, Promotion, Size, Placement changes © 2013 Mediawide LLC 8 ● Fast Execution ● Quick turnaround without sacrificing quality ● Multiple Promotion Channels ● Weekly Ads for Print ● Flash Flip Catalogs for web ● Interactive and multi-media on mobile devices

Platform Details

Retail Promotion Execution Benefits ● Central management ● Greater accuracy and brand governance ● Quick turn around ● Automation, streamlined processes ● Single source of copy and assets © 2013 Mediawide LLC 10

Project Creation and Traffic Management New Project, Manager and Deadlines ● Create projects, set deadlines and manage pages ● Track project tasks and milestones ● Assign tasks to roles, user groups or specific users ● Track project task progress based on deadlines © 2013 Mediawide LLC 11

Project Creation and Traffic Management © 2013 Mediawide LLC 12

Project Creation and Traffic Management © 2013 Mediawide LLC 13

Event Data to Page Building Automation Event Data ● SAS, SAP, IBM, Oracle or custom systems for planning ● Export event data for the weekly promotions ● SKUs, Page and Block Assignment, Promotion data Integration with Copy Database and DAM ● Brandmark fetches marketing copy for SKU items ● Latest product images are imported from DAM Automated Page Production ● Ad Spots with promotion and zonal data © 2013 Mediawide LLC 14

Event Data to Page Building Automation © 2013 Mediawide LLC 15

Page Building Page Planner ● Flexible grids ● Custom Cell Sizes ● Templates for Broadsheet / POP / Wraps ● Automated / manual product placement from event data Page Edits ● Interactive WYSIWYG editing of Ad Spots ● Image Scaling and Cropping ● Preset libraries of price methods, marketing messages ● Moving Ad Spots © 2013 Mediawide LLC 16

Page Building © 2013 Mediawide LLC 17

Page Building – Before and After Edit © 2013 Mediawide LLC 18

Online Proofing and Approvals Online proofing and approvals for ● Category Managers ● Marketing ● Financials ● Translators Dual Proofing to compare versions ● Compare versions across zones ● Compare versions across proofing stages ● Annotation Support ● Annotations visible in Ad Builder and InDesign © 2013 Mediawide LLC 19

Online Proofing and Approvals © 2013 Mediawide LLC 20

Our Clients © 2013 Mediawide LLC 21

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