Bogert Toys Build and Play with CREATIVITY! Business Plan

Mission Statement “To supply creative and fun models and toys to all ages.”

MPs  Products  Finances  Advertising  Payments  Customer Service  Target Market  Growth  Goals  Potential Problems

Products  Build-a-Toys  Wooden that are simple to put together  Build-a-Trains  Build-a-Cars  Build-a-Planes  Build-a-Boats

Products {cont.}  Made of Wood  Comes in Plastic Bag  Simple instructions  Pieces slide together tightly  No glue required

Finances  Start up Money Needed: About $  Advertising: $75/month  Website: $3.50/month  Price of creation per model: $1 - 4  Creation of 2 of each model: $66.00

Finances {cont.} Retail Price: $34.99 – 44.99

Advertising  Google + YouTube Ads  $0.05 per click  Website Banners  Kids  Model clubs  Etc…   $12 per 1,000 square pixels banner  Why:  Where targeted customers are

Shipping  Canada Post  To Canada: $7.70  To USA: $10.95  Customer pays when paying for product

Customer Payments   Google Checkout   1.5% + $0.24 per purchase  Website Shopping Cart  Credit Card  2-5% of purchase

Customer Service  Through (24 hour response time)  Clear FAQs

Summary of Day to Day Costs  $75 per month advertising  $3.50 per month website hosting  $66 for materials to make a few products

Target Market  Kids  As toys that are fun to build and play with  Adults  Collector that can paint and decorate the products

Growth  Move to a workshop  In Richmond  $35,700 per year  Hire employees  $20 - $50 per hour  Sell to toy and hobby stores

Growth {cont.}  TV Advertising  $350,000  Bus Stop advertising  $150 - $4,500 per ad per 4 weeks

Goals  Sell 100+ in a year  Make an overall profit of $1,000  Get big enough to sell to Stores

Competition  Other Model Companies  Mega Hobbies  Hobbielink  Wonderland Models  Why we are better:  Our models are more simple to put together.  Models without finish  People can paint them themselves

Potential Problems & Solutions  Not enough advertising  More advertising when we get started.  Competition has been selling for longer  Offer special prices to get more customers  Demand becomes too large  Get a warehouse workshop + employees

Conclusion  Wooden models  Simple and easy to build  Can customize paint  More attractive to adults

Questions?