2. BM246 3M  MUHAMMAD ERWIN DULAIT  AHMAD FARAHI  SAIFUL IZUDDIN  AINA NADIRA  AIN SYAFIKA  KHAIRUL AZNIR  NURUL NAJWA  NUR SYAHIRAH

3. INTRODUCTION Name of businessMighty Companion Nature of businessCollectibles product and Plush toys Business Websitehttps://mightycompanion.blogspot.com Type of businessOnline Business Date of business commencement7 th April 2014 (Monday) Factors in selecting the proposed business 1) To become a successful and well-known plush toy and scale figures suppliers in Malaysia. 2) To be one of the main supplier of toys in Malaysia 3) To create own type of plush toy and scale figure for Malaysia animation and comic character. 4) To make profit of selling the products. Future prospect of the business1) Extend the business to every states in Malaysia. 2) To market and develop the business of the plush and scale figure products to other Asian countries. 3) To gain access to the world trading business of toy for children and adult

4. INTRODUCTION TO THE ORGANIZATION  Business Vision “Providing the best plush toy and scale figure for everyone, by selling the unique and best quality at the best possible price.”  Business Mission We Mighty Companion devotes on providing quality product for the best possible price. We provide the best quality and bring the rarest product available.  Business Objectives The sales of toys should increase by 20% by the end of this year.

5. DESCRIPTION OF THE BUSINESS  Mighty Companion is the business legal form of partnership. We are consisting from 6 to 9 members of board of director.  We are established on 7 th April 2014. Our main businesses are supplying the product of toys from outside of Malaysia  We are the main distributor for the plush and scale figure in Malaysia. We provide plush toy and stand figure from a various type of character from TV series, gaming and animation.

6. CUSTOMER VALUE PROPOSITION  The products that we sell are original and authentic.  Our customer can gain benefit of the product because scale figure are collectibles item.  Plush toys are one of our main business products. Our plush toys are imported from outside of Malaysia.

7. Target Market Boys & Girls Teenager s Bachelor Adult Males Adult females Parents Grandparent s - Uncles & Aunts

8. COMPETITIVE ENVIRONMENT 1. Teddy Treasures  Provide specialist toys that are asthma friendly, eco friendly and fair trade.  Lots of knitted treasures, puppets and baby soft toys.  Their toys are more suitable for age 5 and below.

9. 2. Stuffed with Plush Toys  They guarantee that they will lower the cost if their customers see same toys cheaper than they sell.  Shipped items within 24 hours.  They do not have any retail store and only sell their items in website.

10. 3. Nancy’s Plush Toys and Gifts  When special occasions come such as birthday, Christmas and Easter, they can made special theme with a soft stuffed animals.  They offer if their customer cannot find a particular stuffed animal, please email them and they will find for you or make one of it.  They sell a specific category of toys which is only animal’s figures.

11. 4. Toys Paradise  Provide a ‘Wish List’ application that allows parents and kids to work together to create a customized list of toys.  Provides parents more input on the gifts their children receive for holidays and birthdays.  Giving their customers a Paradise Reward points that may be redeem as discounts.

12. 5. Jellycat  Launching many new soft toy designs every January and July.  Continuously experimenting with designs.  Price of products in Jellycat is cheaper than others and customer surely can afford to buy it.

13. COMPETITIVE ADVANTAGES 1. Rare brand name and designed popular characters. 2. Lower price and affordable to buy. 3. Cannot be imitate or duplicate by others company. 4. We plan to put a subscription form to gain more loyal customers.

14. Revenue Model for Mighty Companion Company Provide sales revenue model:  Selling toys for boys and girls - soft toys - Scale figure  Have basket of product and services available that our customer might need - Shopping cart  Easy, fast, simple and convenient transaction  Highly recommended product to the customer - Slam Dunk Figure - Watch Dogs - coming soon product