1. Imryn Gill & Logan Militzer

2. Mission Statement
“Our mission is to set standards of excellence by creating quality, unique iPad cases created by our customers the way they want it by simply choosing a design.”

3. Product
Our product is a iPad case the customer creates by choosing colours on premade templates.
It is a unique idea because our competitors don’t allow the freedom to let the customers create their own custom iPad case.

4. Product & Supplier Silicon custom made iPad cases
Supplier for rubber cases is Amazon.com
Screening is done by Promo Plus Advertising

5. Finances 2 dollars to buy a single case
Start up money is coming out of our pockets
The start up cost is $12,800
The rates for screening are:
Units
Cost per unit
1000
$4.17
3000
$4.07
5000
$4.02
10000
$3.93

6. Finances II Our cost for our product:
Plate= $62 (Base) ($.16 per case)
Case=$4.50
Shipping =$2 (Canada) $3 (USA)-Consumer pays
Screening = 1000 units= $4.07 per case
Pay pal: 2.9% plus $.30 fee= $.80
Our profit= $7.42 per case
Final price $19.95 (includes shipping)

7. Advertising
Facebook page (free): we can do special promotions for each like and share. We can have pictures of new designs that are created
Twitter Account (free): Special offers/promos will be offered for re-tweets and follows
YouTube channel (free): we can have videos with new designs and new products

8. Shipping
For our shipping we will use Canada Post it usually takes 5-7 business days
Shipping by ground:
To USA: $3.00
To Canada: $2.00

9. Customer Payments Our payments are going to be done using PayPal.
PayPal Commonly Charges Money Receivers (Sellers) a 30 Cent Fee + 2.9% Surcharge.
Cost per case is 2.9% + $.30 fee= $.80 per unit

10. Customer Service Customer contact through email
Quality FAQs on website

11. Target Market
Our target market is the people who own an iPad and know how to use a computer and use it regularly.
These people are normally pre-teens, teens, and adults (19-60 years old) who use computers
More specific with numbers

12. Goals
To make a product that will satisfy our customers and meet their expectations
To make a reasonable number of sales, such as 750 units
To have great customer service, so that our customers can come to us with whatever problems they have
To have very good advertising so that people know our name

13. Competition Coolcases.ca Amazon.com Ebay.com zazzle.ca cafepress.com
caseable.com
zagg.com
artscow.com

14. Growth
In our future, we would like to expand to different tablets such as the iPad Mini and the Samsung Galaxy Tab 10.1.
We would like to release new tablet designs for holidays such as Christmas, Easter, and Halloween.
We could also give discounts to someone liking our Facebook page.
Total iPads sold: 84 million: .5% $8.37 Million in sales. Profit: $1.1 Million.

15. Potential problems & solutions
A potential problem is losing money by not making enough sales
-A solution for this is to use advertising to keep our name in customers minds
We obtaining customers by Marketing on Facebook and Twitter.
We can retain repeat customers by giving deals such and buy on, get on half off or give a percentage off.
A problem is if our competitors undersell their product.
-A solution is to market our product differenty

16. Conclusion
To create customized iPad skins that are created by the customer.
If we sell 5 units a day, we will make $37.10 everyday. ($13, a year)
By following this business plan, LI Cases will meet its goals in the future.
We will see growth, profit, and customer satisfaction.
In the end our goal is for our customers will remember the name LI cases and will recommend it to everybody they know
Our cases rise above our competitors because no other company gives you the freedom to create the case the way you want