Business simulation models PhD, Associate Professor Solveiga Skunčikienė PhD, Lecturer Andrius Rakickas Šiauliai, 2013 11 29.

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Presentation transcript:

Business simulation models PhD, Associate Professor Solveiga Skunčikienė PhD, Lecturer Andrius Rakickas Šiauliai,

Business simulation models: micro level Micro level program is excellently suited for linking and experiencing fundamental business knowledge based on the example of the management of a medium-sized production company. Students will be enabled to: Discover basic aspects of company management with the help of a holistic model. Take actual decisions from various management areas of a company. Gain fundamental insights into the comprehensive economic process. Comprehend company development due to introducing a new product or entering a new market. Work together in groups or as a team in a targeted manner. The model is based on competing production companies that are able to sell one or two products within the country or abroad.

Business simulation models: macro level Based on a computer-supported simulation, the network of connections between economics and market, between state and company management. This many-layered simulation model is based on a realistic scenario. Model enables participants to: Understand the economically and legally relevant effects of ecological and social behavior. Improve by intensive co-operation between the different groups, the overall situation in the model state of simulated country; with regard to prosperity and welfare. Consciously address conflicting aims of state and company management. As well to search for solutions within and between acting groups. Work together in groups or as a team in a targeted and solution-oriented manner.

The model for international trade has been designed to improve the understanding and knowledge of the complexity of global business operations in a dynamic and competitive environment. The main task for the teams is to manage a global mobile telecommunications company through technological and market evolution. Participants will develop and execute strategies for their simulated company that operates in the US, Asia and Europe. Business simulation models: international trade (1)

Business simulation models: international trade (2) Key learning areas: Technology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economics, political, financial, human resources, marketing, accounting, logistics, research and innovation. Expected results: better understanding of the complexity of global business operations in a dynamic competitive environment. Comprehension of each of the management-related disciplines both individually and collectively. Good sense of the interaction between the different parts of the business and the financial implications of the various strategic and operational decisions. Invaluable experiences in teamwork and problem solving.

Thank you!